Today has seen the re-launch of the popular fashion blog for Scarborough based independent designer men’s clothing retailer Mainline Menswear. The launch will see a leap forward for the look and feel of the blog taking it from its original state of a single page, chronological order blog with a very minimalist feel and white background to a colourful, eye catching and graphically pleasing multi-function blog that will now see a varied team of writers contributing their looks, views and fashion tips to the blog under the watchful eye of editor and original contributor Andy Hoyle.

The re-brand of the blog ( has seen the signature Mainline Menswear colours of blue and dark grey used alongside the white that has served the blog so well over the past two and a half years, with the influx of colour making the blog a little easier on the eye, as well as an improved amount of graphics that depict lifestyles, outfits and trends much easier than words. Another major change to the blog has been the navigation and categorisation of the articles. In the past Mainline Menswear has favoured a chronological order to the blog which, while bringing readers the latest news, has its limitations in promoting certain posts or revisiting historical looks, trends or brands. The new format allows readers to navigate the posts by brand, competitions, looks, trends, how to, sale and more. So if you’re interested in reading one of the latest posts which includes ‘how to wear a designer gilet this autumn winter’ you’ll simply be able to click how to > how to wear > and then the title of the post, rather than scrolling through weeks’ worth of articles and posts.

Another feature that is being promoted more than before is the social sharing aspect, allowing readers to share the articles with over 300 social sites, bookmarking facilities and readers from Facebook and Twitter through to Reddit and Stumbleupon. According to Online Marketing Executive Steve Bednarek the social integration was a major part of the re-launch as “When sitting down to discuss the redesign of the Mainline Menswear Blog one of the things which our team unanimously agreed upon was to ease the ability for our readers to share the content they love with the minimum of fuss.” Other improvements to the blog include more shopping links to the main website than before as well as a section that details how to join their ever growing team of article writers and bloggers. If you’re looking to grow your name in the fashion world, or add something new to your CV then Mainline Menswear might have a great opportunity for you.

Fashion fans, on trend guys, interested bloggers and those who want to further their knowledge of Mainline Menswear can now do so in the latest change to Mainline Menswear’s ever growing brand name online in the UK – and even if you’re not a fashion fan you can enjoy the simplicity of this superb designer clothing blog.

Published on: 11:04AM on 10th October 2012