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**Powerful Tool Delivers Web Standards Documentation in Minutes Rather Than Months**

New York and London – October 11, 2012 – ActiveStandards, the leading Website Quality Management (WQM) platform today introduced Standards Hub, a powerful new component of the ActiveStandards service which enables users to create website standards documents in minutes instead of months. The automated tool guides web managers through the creation of website standards documentation online, reducing the time, cost, and complexity of creating and maintaining a comprehensive website standards library. This announcement further demonstrates the power of ActiveStandards’ proactive approach to improving website effectiveness, enabling organizations and brands to have trust and confidence in the quality and compliance of their global websites.

Max Duley, Digital Standards and Quality Manager, Bupa, said, “The work done by ActiveStandards in preparing the document templates removes a huge amount of the hard work when it comes to writing logical, compelling documents on digital standards. The wordings set out the WHY as well as the WHAT and the HOW, making the documents user friendly for web editors regardless of their level of technical expertise.”

**Website Standards Made Simple**

Website standards are the building blocks of a successful web presence. Without a well-defined blueprint for managing website creation and publication, organizations face considerable risks – including a poor, inconsistent user experience and a damaged brand reputation. However, locating the expertise required to define standards from scratch can be an expensive and drawn-out process.

Standards Hub erases this complexity by automating the standards definition process. Users select from a library of standards templates, covering everything from accessibility to usability to social media, and tailor them to their organizational needs by completing an online questionnaire. Standards Hub then generates a complete set of clear, actionable standards documentation based on templates built by ActiveStandards’ team of standards architects, with more than 10 years' experience creating standards for brands such as Unilever, Rolls-Royce and GlaxoSmithKline.

Simon Lande, CEO of ActiveStandards, said, “Creating and defining standards documentation from scratch has traditionally been an expensive, time-consuming process. That's where we come in. We’ve done all the research and harnessed the necessary expertise. We’re giving businesses a choice: you can hire a consultancy and spend 12 months creating standards, or you can use Standards Hub to achieve the same result in minutes.”

**Pricing and Availability**

Available immediately, Standards Hub is free of charge to all ActiveStandards customers.

To learn more about Standards Hub visit: http://www.activestandards.com/standards_hub/index.html.

**About ActiveStandards**

ActiveStandards is the leading Website Quality Management (WQM) platform, used by more Global 500 companies than any other solution. Companies like Unilever, Shell, CSC, HP, Canon and others turn to ActiveStandards to significantly reduce the burden and manual-labor process of globalizing content, while ensuring brand and content consistency. ActiveStandards’ powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimize the quality and compliance of their web properties and drive business growth. Its proven technology, supported by a team of web quality and compliance experts, helps enterprise and mid-market companies streamline the governance of their digital properties, reduce operational costs, and mitigate risk. For more information, visit www.activestandards.com or subscribe to our blog at blog.activestandards.com.

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Published on: 12:02PM on 11th October 2012