Creative influence agency (TMW) has appointed Anna Foster to the newly created position of data director. The appointment takes place with immediate effect.

Foster brings with her over 10 years of industry experience, having previously held roles at TBWA\GGT (now Tequila\London) and Response One. Most recently, Foster worked as head of data strategy at MPG Media Contacts. In this role, she launched the agency’s data strategy department, established a web analytics offering and worked on clients including bmi, Nationwide and EDF Energy.

At TMW, Foster will oversee both the data operations team and the data planning and analytics team. She will report into chief operating officer Chris Freeland and director of strategy Kate Wheaton. Foster will work across TMW’s spectrum of clients, which includes Unilever, Diageo and Nissan, to ensure that data of all types is used to optimise campaigns and drive marketing strategy forward. In her role, Foster will also get involved with new business and TMW’s data proposition development.

Chris Freeland, chief operating officer at TMW comments, “After months of searching for the right person, I am delighted to welcome Anna to TMW. Her extensive knowledge and experience of all aspects of data make her the ideal candidate for this new role. With social media increasingly affecting the way we use and measure data, Anna joins us at an incredibly exciting time and we are confident that she will make a big impact on our clients’ business.”

Foster adds: “I am extremely passionate about generating insight from data and using it to deliver successful client campaigns. TMW’s constant ability to develop is what attracted me to this role and I am looking forward to working with the team to position data at the heart of everything the agency does and drive greater business intelligence for our clients.”

Published on: 11:58AM on 16th October 2012