hellomagazine.com, the online extension to HELLO! magazine, has launched two exclusive new mobile services – SMS celebrity news and Java celebrity news.

Subscribers to the SMS service will receive a message containing the latest four headlines from hellomagazine.com, Monday to Friday, while Java service users can download daily updates of photos and stories, Monday to Friday, and then read them at their leisure without having to enter into a browser session.

The Java service launches with a free trial period of two weeks, after which it will cost £3 a month. The SMS service costs £1 a week.

To subscribe to the SMS service text HELLOMAG to 86100 and for Java HELLODIRECT to 88100.

Tree Elven, Website Editor, said: “This is really exciting. We're proud to be in the vanguard of quality content providers delivering right into the hands of consumers. It's a great moment, as consumers are becoming more demanding with regard to mobile content and accessibility, and we're ready to meet their needs. We always keep an eye on the latest trends but we only invest in those we believe will be attractive to our readers in the long-term. The fact that we're going mobile proves our commitment to and belief in this very exciting new content delivery method.”

The HELLO! mobile service has been developed in collaboration with PlayerMedia Ltd.

For more detailed information, please visit this page:



For further information:
David Witcomb /Tree Elven
tel: 00 34 91 702 1338
e-mail: dwitcomb@hellomagazine.com / tree@hola.com

Published on: 12:00AM on 15th March 2005