A4Uexpo Event, London, 16 October 2012

The Zoo Project, Tradedoubler’s popular affiliate incubator scheme, has today announced the successful winners of five bursaries it has sponsored to enable newcomers to the industry to attend A4Uexpo London, the biggest affiliate marketing event in the UK.

“We set up The Zoo Project at the end of 2011, as the first business incubator in the performance marketing sector,” says Dan Cohen, Market Unit Leader, Tradedoubler. “By sponsoring the bursary scheme we’re extending our support for new talent which is vital to keeping our industry on the cutting-edge of digital marketing.”

“Congratulations to the five winners - we’re looking forward to welcoming them to the Tradedoubler insight sessions and to our panels on changes in consumer behaviours and the mobilisation of the nation,” continued Cohen.

The bursary was open to individuals either new to affiliate marketing or to A4Uexpo London.

The Zoo Project bursary winners are:
• David Bird - webtistic
• Fiona Hammond - The Digital House
• Sarah Gilchrist – JD Sports
• Olaf Spinkel - AWESEM
• Philip Woodward – Hipsnip

Olaf Spinkel, founder, AWESEM, said: “"I've heard great things about the A4U conference and I'm really pleased to have won a place. It's going to be an awesome networking opportunity and I'm keen to hear about the latest trends in the industry to help us develop great new products."

Tradedoubler recently announced the second round of successful residents for the Zoo Project: LUX FIX, a members-only fashion site offering pop-up deals on this season’s must have pieces, curated by the designers themselves; HipSnip, a shopping Q&A and recommendation service that helps publishers and retailers build an engaged shopping community on their sites; iLikeOffers.co.uk, a personalised offers website that uses social ratings and personalisation to make it easier for consumers to save and share; Skeep which helps app developers build user retention and gain invaluable marketing exposure for their apps, and ReQQi which is redefining personal search through trust and recommendation, allowing users to search, discover and share the stuff they love with those they trust.

You can find more information about The Zoo Project here and follow the project on @Zoo_td.


For further media information, please contact:

Amy Stevens or Liam Sherry
Berkeley PR
0118 909 0909

About Tradedoubler

Tradedoubler is an international leader in performance-based digital marketing and technology. Founded in Sweden in 1999, Tradedoubler pioneered affiliate marketing in Europe and remains the most successful pan-European affiliate marketing company, combining strategic international insight with detailed in-country expertise. It helps 2,000 advertisers achieve their business goals through its high quality affiliate network of 140,000 publishers and was the first to offer an integrated e- and m-commerce offering to help advertisers extend their online programmes to mobile devices.

Tradedoubler is committed to close collaboration with each customer, helping them to generate revenue and succeed on a national and international scale. Among Tradedoubler’s advertisers are American Express, ClubMed, Dell, Disney, Expedia and CDON. The share is listed on Nasdaq OMX on the Stockholm Exchange.

Published on: 3:03PM on 16th October 2012