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Watford, 16th October 2012

Salmon, specialists in eCommerce, are delighted to announce they have been selected by DFS to create, deliver and manage the implementation of their new multi channel eCommerce platform. The platform will be a key component to help drive DFS’s new multi channel strategy.

Established over 40 years ago, DFS is Britain’s favourite sofa company and is now the largest company of its kind in Europe. DFS has over 90 stores in the UK and 2 in Ireland and was looking for a partner with strong multi channel experience to deliver a new online and multi channel experience for the UK and Ireland. With a number of existing suppliers and systems already in place, DFS needed a partner who could provide a wide range of services and who had experience of working with multiple third parties.

'Given the nature of our proposition, the majority of DFS’s sales still happen in store. Our multi channel strategy is based on ensuring customers receive the very best experience to support their specific needs at the various stages in the shopping journey. The tricky bit is going to be bringing together all the pieces – people, partners and systems. Salmon’s experience in these three areas was key to our decision to choose them as our partner ’, said Tim Stacey, Online and Business Development Director.

Tim added, ‘With an experienced team at DFS and a clear online proposition for the UK and Ireland we very much look forward to working with Salmon to provide a world class multi channel offering for our customers'.

Neil Stewart, Salmon CEO, said ‘We are delighted to be working with DFS to deliver the next stage in their multi channel strategy.'

About DFS
DFS is the leading retailer of upholstered furniture in the United Kingdom. We design, manufacture, sell and deliver to our customers an extensive range of upholstered furniture products. The business operates a national retail network of 87 upholstered furniture stores and four dining stores, which have been established and developed gradually over 40 years of operating history. We attract customers to our stores through our substantial and continued investment in nationwide marketing activities and our reputation for high quality products and service, breadth of product ranges and price points and favourable consumer financing options.

About Salmon
Salmon is a highly innovative regional systems integrator whose commitment to on-time, on-budget projects is increasingly embraced by the leading names in retail, insurance and financial services markets. Since 1989, leading brands have been turning to Salmon for its ability to build, integrate and support business-led systems that add measurable competitive value to their day-to-day operations – and to their bottom line. Salmon quickly understand business needs, creates realistic development schedules, and efficiently delivers solutions to plan; based around an ethos that marries a depth and breadth of development skills, with a management process that removes virtually all risk from successful project roll-outs. Customers include Akzo Nobel, Argos, Bristol & West, Halfords, Novae and Selfridges. Salmon is headquartered in Watford, Hertfordshire and has offices in the US, China and Australia. For more details about Salmon visit http://www.salmon.com

Salmon Contact Details:
Sue Pratt
Head of Marketing
Salmon Limited
64 Clarendon Road
WD17 1DA
Tel: +44 (0)1923 320000
Email: spratt@salmon.com
Web: http://www.salmon.com

Published on: 5:51PM on 16th October 2012