4thegame.com, one of the worlds largest sports websites on the net and owned by Fast Web Media, has teamed up with Premierscores.com to launch the first co-branded version of the next generation java/sms/wap hybrid service.

The joint venture will see Premierscores’ unique mobile live score alerts service placed in an area of 4thegame called “Mobile Zone”. This service in effect turns mobiles, that are java enabled with a GPRS connection, into a wireless football centre retrieving the latest live scores and information from the Premiership, Championship, FA Cup, Carling Cup, UEFA Cup, Champions League and other domestic leagues. It enables mobile users to be in control of what information they receive and for how long they want the service; unlike most traditional SMS text alerts they are not committed for a whole season.

Premierscores live score alerts uses a GPRS link rather than a phone link resulting in a much faster, cheaper service than standard SMS and WAP alerts, it also offers greater flexibility allowing mobile users to select all league matches which are played that day or just keep track of the games played in a league or cup that are of interest.

Fred Olsson, of Premierscores.com, said: “The Premierscores service was devised for the true football fan in mind, who want to keep track of their own team whilst having the option to keep abreast of all other football news and information. Using java we have created a user experience that is superior to existing wap and sms text technologies available today. Premierscores and similar java-based livescore applications that fully utlilise the capacity of today’s mobile phones will be the future of the mobile market for sports & entertainment.”

Michael Flynn, CEO of Fast Web Media, said: “This joint venture between 4thegame and Premierscores is ideally suited – 4thegame recently re-launched to include the major British leagues and full coverage of European competition. So our user base is the ideal target market for this new generation of java/SMS/Wap hybrid service. We are constantly striving to bring our loyal users the best deals on the net and with this service not only do they get the flexibility of what news they want to receive it’s also more cost effective.”

The 4thegame/premierscores service will be available to all 4thegame users for an Introductory end of season offer priced at a special rate of £6. The service will then be promoted during the summer months and launch in full for the 2005-2006 football season.


For further information on Fast Web Media please contact:
Michele Singh on 07984 415 990/ michele.singh@fastwebmedia.com

For further information on Premierscores.com please contact:
Fred Olsson on 07884 448 791/ fred.olsson@premierscores.com

Notes to editors:
Fast Web Media Ltd, based in Manchester, is the wholly owned UK operating company of Total Sports Online ASA - www.totalsportsonline.com - specialising in website publishing, website development and online marketing service to leading brands such as, Manchester United, the Football Writers Association, Carling, Soccerex and EuroNews. Fast Web Media also host and manage www.4thegame.com, one of the world’s largest sports websites on the world wide web and www.megasoccer.com, the web’s first football-specific search engine.

Premierscores – www.premierscores.com - is a mobile live score service for the truly dedicated football fan. The service is java-based and uses GPRS to retrieve information directly from the Internet. Together with our information provider we cover 58 leagues globally. Premierscores is a brand owned Hong Kong- based Mobile Sensations Ltd, a leading publisher of mobile services for sports and entertainment.

Michele Singh
PR Manager
Fast Web Media Ltd
Email: michele.singh@fastwebmedia.com
Tel: +44(0)161 835 3444
Fax: +44(0)161 835 3488
Mobile: +44(0)7984 415 990

Published on: 12:00AM on 15th March 2005