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Leading price comparison site to enhance customer experience with Maxymiser’s A/B and multivariate testing

Confused.com, the UK’s first price comparison site for car insurance, today announces it is working with Maxymiser, the global expert in Customer Experience Optimisation (CXO), including multivariate testing and personalisation. Maxymiser will help Confused.com further optimise the experience of customers looking for the best deals on insurance and other services and boost the numbers of people that go on to convert and then return to the site in the future.

Confused.com will use Maxymiser’s MaxTEST™ to carry out A/B and multivariate testing across the entire site, testing the impact on conversions of a brand new look and feel. The first tests will concentrate on simplifying the quote process, focusing on giving the customer the best possible experience as they seek to save money, in order to drive increased conversion and online purchase.

Patricia McCarthy, Web Producer, Confused.com, comments, “In an increasingly commoditised market, being able to provide customers with both relevant content and a positive online experience is key. Achieving insight into our customers’ likes and dislikes and ongoing testing to ensure that we are attuned to their behaviour is the key to delivering significant ROI and improving customer satisfaction.”

Testing is already considered crucial to the success of Confused.com, but the company wanted to adopt a more mature approach to increase the depth and breadth of variables being measured, based upon consumers’ behaviour in real time. In doing so, Confused.com will be able to make continuous positive changes that will convert the maximum amount of traffic arriving at the site and increased long-term customer engagement. After a comprehensive review of all the products on the market Maxymiser was chosen for its sophisticated testing capabilities and the company’s commitment to customer service and hands-on account management.

Patricia McCarthy, says: “Maxymiser’s expertise in multivariate testing is going to be instrumental to our ability to continually improve our customer experience and customer retention. We think it’s about creating the best user experience, not just getting through the sales funnel as quickly as possible.”

Wayne Morris, UK General Manager of Maxymiser, commented: “Our work with Confused.com demonstrates that you can be at any stage of your online customer experience journey and the Maxymiser team will plan a personal roadmap to get you to the next level. Confused.com has experience in testing and we will work together to use this knowledge to improve customer engagement and ROI using our unique tools.”

Published on: 1:30PM on 19th October 2012