To enhance WebMetro’s ongoing efforts in the science of paid search marketing, the digital marketing agency has expanded its footprint to Israel where a team of statisticians address some of the industry’s most advanced search engine marketing problems.

The newest WebMetro office in Israel has also been dubbed the WebMetro Paid Search Lab, where nonstop experiments in PPC advertising are run.

“To truly succeed in SEM, it’s critical for online advertisers to have clarity in all aspects of their paid search campaigns, including data integrity, account behavior, and accuracy of portfolio bidding and modeling,” said WebMetro CEO Carlos Ugalde. “The experiments we conduct and models we build in the WebMetro Paid Search Lab help provide the insights needed to fully optimize search engine marketing campaigns for the greatest yield.”

Insight from the WebMetro Paid Search Lab has been presented to the global search marketing audience at several Search Marketing Expo (SMX) conferences. Recently at SMX East, WebMetro provided advertisers with best practices for controlling chaotic account behavior resulting from multiple mappings in Google AdWords campaigns.

“Paid search is usually a cornerstone in a direct marketer’s online media mix. The WebMetro Paid Search Lab provides our clients with critical insights needed to keep them ahead of the competition and deliver optimal return on investment,” commented Ugalde.

Search Marketing Expo - SMX - is the global search engine marketing conference series from Third Door Media, the company behind the Search Engine Land and Marketing Land news sites, and the Digital Marketing Depot webcast series.

About WebMetro:

Competitive brands seek WebMetro to create and implement successful integrated marketing strategies for increasing online market share, lowering acquisition costs, and penetrating new markets. With its headquarters in Southern California, the internet marketing agency provides paid search, SEO, mobile search, user engagement and conversion rate optimization services, and online media strategies including the integration of display advertising, social advertising, and email marketing. For more information, visit or call 866.922.4632.

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Published on: 7:32PM on 24th October 2012