International digital marketing agency, Stickyeyes, has added to its roster of growing lifestyle and fashion clients with mural retailer Photowall and online fashion retailer bonprix for its Blogger Engagement service. They join a rapidly-expanding 47 clients, many of whom already work with the Creative Communications team – including Phones4U, ghd and GSK-owned Maxinutrition.

The agency, which has recently been shortlisted for seven UK Search Awards, will focus on helping to develop the brand reputation of both clients, particularly in the run up to the busy Christmas retail period.

Photowall, based in Sweden, offers wall murals and canvas prints from a range of Scandinavian designers, as well as giving customers the opportunity to use their own images as designs. Stickyeyes, will be working in partnership with online influencers in the UK who have a strong visual slant to raise awareness of the brand and their striking products.

Bradford-based bonprix, sell a range of fashion and footwear for women, men and children. The agency has been tasked with improving the online presence for the brand by engaging with influential UK fashion bloggers on seasonal focussed campaigns.

The agency’s 22-strong Blogger Engagement team also sees the addition of two new members of staff, who will bring additional experience and expertise to the team. Emma-Louise Trotter and Amy Richards join as Creative Executives and will be working across blogger engagement, PR and social media services.

Jessica Wilkinson, Head of Blogger Engagement at Stickyeyes, says, “The addition of these two retailers to our client list demonstrates how our service offering has transformed in recent years. Our experience tells us the very best results are achieved by assigning a multi-disciplined team to each client account and working together on long term strategy. This approach now includes blogger engagement wherever possible, and is just one of the areas our agency excels in. The team are very much looking forward to working on some great brand building campaigns for Photowall and bonprix in the coming months.”

Stickyeyes set up Best British Bloggers, in July 2011 to provide an exclusive blogger and brand match making service to clients. Each blogger who joins the collective is analysed using a unique scorecard system, built by their in-house Insights team. Creative campaigns are devised to achieve individual client objectives and offer multiple benefits including increasing brand awareness, search and web traffic. Over 3000 bloggers are now part of the Stickyeyes blogger engagement programme, across Europe, America and Australia.

Published on: 3:22PM on 26th October 2012