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Legendary British Formula One team Williams F1 has appointed digital agency, Rufus Leonard, to lead its online transformation, creating an entirely new user experience across multiple digital channels.

The project covers strategy, UX, design and build across web and mobile; and will consolidate the entire Williams F1 digital estate including the F1 team, Williams Advanced Engineering, Williams Hybrid Power and Conference Centre, along with extranet destinations for partners and media.

Rufus Leonard has been tasked with delivering a best in class digital experience for Williams F1 through a multi-channel, responsive digital solution, providing personalised, relevant and targeted content dependant on the user .It is due to go live before the 2013 F.I.A Formula One season commences.

Claire Williams, Director of Marketing and Communications at Williams F1, says: “We're developing our web estate with Rufus Leonard to provide us with a creative and unique digital experience which puts the user first. As a high performance and innovative business, we always look to align with other companies who share these values."

Lindsay Wall, Client Services Director at Rufus Leonard, says: “We’re delighted to be working with such a prestigious brand with incredible heritage. We’ve been given the creative licence to help transform the brand online ensuring that the first family of British racing is a world leader in digital experience.”

ENDS

Press contacts
For further information, images or an interview with Lindsay Wall, please contact Chris Giddings or Norah Ferriss at Rufus Leonard.
E: chris.giddings@rufusleonard.com or norah.ferriss@rufusleonard.com
T: 0207 404 4490

About Rufus Leonard
Rufus Leonard is an independent creative consultancy in London. Founded in 1989 by Neil Svensen, Rufus Leonard now employs over 100 people. It has five core offers to deliver brand and digital solutions; insight and strategy, brand creation & management, communications and campaigns, digital design and technology solutions. Clients include Lloyds Banking Group, British Gas, O2, Transport for London and Visa Europe. For more information about Rufus Leonard, people and culture, go to www.rufusleonard.com.

Published on: 3:18PM on 30th October 2012