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BrightTag’s technology will serve as a single point of integration for all of Yahoo! JAPAN’s data-driven media solutions

CHICAGO and TOKYO - October 31, 2012 - BrightTag, a technology platform provider for the digital marketing industry, today announced its tag management solution will serve as the underlying infrastructure powering the delivery of Yahoo! JAPAN’s full suite of remarketing and media services.

Through this strategic business alliance, BrightTag will enable Yahoo! JAPAN to deliver all of its services through one universal Yahoo! JAPAN tag making the Internet brand’s connection to advertisers and agencies faster and more efficient. Additional benefits include centralized data collection across Yahoo! JAPAN’s verticals and media services as well as a reduced footprint on its clients’ websites.

“We selected BrightTag because they have developed the industry’s leading, best-of-breed solution that addresses the unique needs of Japan’s online advertising ecosystem,” said Masatsugu Shidachi, Corporate Officer, Head of Marketing Solutions Company, Yahoo! JAPAN. “This partnership greatly improves our speed to market and lays the foundation for Yahoo! JAPAN to bring more innovation and growth to Japan’s interactive marketing industry.”

BrightTag ONE is an award-winning technology that goes beyond tag management to make data instantly useful. By providing a single unifying layer of data integration, BrightTag helps facilitate interactions between website owners, publishers and digital marketing services. In addition to Yahoo! JAPAN’s own in-house solutions, BrightTag will also enable seamless integration between the Internet brand’s strategic partners including Criteo, the global leader in performance display advertising.

“We are honored to provide comprehensive data integration services for Yahoo! JAPAN and welcome a partnership that will contribute to the growth of Japan’s Internet economy,” said Marc Kiven, Founder and Chief Revenue Officer at BrightTag. “Our technology platform is redefining how digital marketing data is connected in today’s dynamic, cross-channel world. The partnership demonstrates the versatility of our technology for scaling data-driven marketing and analytics efforts across the globe.”

About BrightTag
BrightTag is building a new technical foundation for the next generation of online marketing. The company’s tag management solution makes online data instantly useful in any web or mobile application, while solving fundamental privacy, data quality and site performance challenges. The award-winning BrightTag ONE™ platform eliminates barriers to innovation and offers the industry’s only “tagless” method of directly integrating sites and services through the cloud. Recognized for its technology and vision, Dow Jones VentureWire named BrightTag one of the 50 most innovative technology companies of 2011. BrightTag is headquartered in Chicago with offices in London.

About Yahoo! JAPAN
Yahoo! JAPAN is a leading internet brand and one of the most trafficked Internet destinations in Japan. Yahoo! JAPAN seeks to provide online products and services essential to users' lives, and offers a full range of tools and marketing solutions for businesses to connect with Internet users in Japan. Yahoo! JAPAN is headquartered in Tokyo, Japan.

Traci Hailpern


Published on: 1:52PM on 31st October 2012