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Net Media Planet is delighted to be recognised by the most illustrious in the UK Search industry at the 2012 UK Search Awards, winning awards for the Best Mobile Campaign, and the Grand Prix award for best of the best with its successful Papa John’s search campaign.
The UK Search Awards celebrates the very best in SEO, PPC and digital marketing. The Awards which took place on 01 November, brought together over 300 leaders from the industry to share and celebrate success across the sector – with Papa John’s and Net Media Planet the stand out example.
Papa John’s first approached Net Media Planet in May 2011, as they were looking for a radical new marketing strategy to increase brand awareness and drive online revenues across an already saturated market.
Going quite against convention the team at Net Media Planet developed a strategy to drive an increase in revenue without using pricing. Adopting the very latest in search technology and thinking. The team implemented a programme built on a deep understanding of the consumer requirements, utilising specific device and geo-targeting capabilities and ensuring the ad copy was uniquely optimised to maximise the search performance.
All campaigns were created with appetite appeal - designed to persuade customers to spend more across the entire menu. The campaign had immediate impact; revenue increased by +79% and profit increased by +139%, furthermore the average order value increased by +12%.
Each award entry was judged by a panel of respected industry representatives. Commenting on unanimously awarding Net Media Planet the Grand Prix award they said, “Without contest, this was the one outstanding campaign of the awards. Every one of the judges felt that Net Media Planet’s campaign for Papa John’s deserved the 2012 Grand Prix Award for its innovation and creativity which undoubtedly led to the campaign’s fantastic results.”
James Murray, Digital Insight Manager of Experian Marketing Services, a judge on the panel, explains further; "This year's UK Search Awards had an exceptionally high standard of entries but the Papa John's Pizza campaign really stood out as something pretty special. The innovative approach to the campaign which thought about the needs and motivations of a customer, rather than simply pushing discount offers was very clever and got great results for the client. This was exactly the kind of original thinking that we were looking to reward with these accolades. Congratulations to a very worthy winner."
Talking of the campaign, John Prior, former Marketing Director of Papa John’s UK explains; “Through their creative and lateral thinking, Net Media Planet has delivered an effective new way of generating sales through mobile without needing to discount. It’s a powerful weapon to have in our marketing armory. This kind of innovative thinking is what makes them such a great agency to work with.”
Sri Sharma, Managing Director and Founder of Net Media Planet adds; “It’s always exciting when projects of this nature come along; where we can use the latest methodologies and technical capabilities to create something different and quite unique. And with it bring about a real step change in performance, not only to the client’s business, but also to the industry as a whole.”
About Net Media Planet
Net Media Planet is an award winning paid search marketing agency/specialist helping ambitious clients/brands maximise the potential of their online marketing.
Based out of London, UK we work with clients ranging across sectors including retail, travel and finance. We operate across over 55 countries, in over 30 languages and generate client revenues of over £100 million annually.
Since launching in 2004, Net Media Planet has received numerous industry accolades. Most notably, Net Media Planet has been listed in The Sunday Times Tech Track 100 and the Deloitte Fast 50 Technology businesses. So far this year, the company was Highly Commended for Best Search Innovation at both The Performance Marketing Awards and the Revolution Awards, and most recently won the Grand Prix and Best Mobile Campaign awards at the UK Search Awards.
Sri Sharma, Net Media Planet
Carolyn Seaman, Net Media Planet
Published on: 2:30PM on 5th November 2012