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Following a pitch win earlier this year, Intermarketing Agency were appointed by I CAN, the children’s communication charity, to create a range of materials for their 2013 Chatterbox Challenge. The 2013 Chatterbox Challenge: Mad Chatter’s Tea Party with Humf asks groups to organise sponsored tea parties where children can join in with popular songs and rhymes to develop their communication skills in a simple and enjoyable way. Thanks to the kind support of Openreach, funds raised through sponsorship will enable I CAN to help even more children who struggle to communicate.
The purpose of the materials is to recruit as many early years settings (nurseries, children’s centres etc) as possible to the Chatterbox Challenge, encourage participation, and once they have signed up, inspire and support participants to raise as much money as possible for the charity whilst developing children’s communication skills.
The Chatterbox Challenge is a fun and educational resource for children aged 0-5. The 2013 event theme is ‘Mad Chatter’s Tea Party’ loosely based on Alice in Wonderland. The materials reflect this tea party theme throughout, with design that is appealing to both young boys and girls and features children’s TV character and brand sponsor, Humf. To keep costs down, a microsite has been created so that people can download collateral and print it themselves. This can be viewed at: http://chatterboxchallenge.org.uk/ There are educational song sheets and games for the young children who will participate.
Intermarketing Agency designed a suite of printed and downloadable materials including a how to guide, invites, posters, sponsor forms, masks, certificates, Facebook tab and the microsite, which strive to promote and support the event and raise awareness of I CAN and the vital work it does with some of the 1.2 million children in the UK who struggle to communicate.
Intermarketing plan to hold their own ‘Mad Chatter’s Tea Party’ to support their client.
Claire Cruft, I CAN Project Manager - Mass Participation Events, said:
“We worked with Intermarketing because they helped us to reach our target audience in a fun and engaging way. We like what they’ve done with the creatives because the microsite is fully interactive, which will appeal to children and adults alike, as well as helping us to incorporate Humf, Openreach and the tea party theme in our Chatterbox Challenge materials. This will help us raise as much as possible helping I CAN to reach more children who struggle to communicate.”
Keith Sullivan, Communications Manager and including CSR Activity, Customer Engagement, Openreach, added:
“Openreach have supported I CAN’s Chatterbox Challenge for six years now, as communication is at the heart of our business. We are pleased with the colourful designs for this year’s Chatterbox Challenge and think it is engaging for pre-school children. We hope that many more children and adults will get involved this year, developing children’s communication skills whilst helping to raise funds for those children who struggle to communicate.”
Intermarketing is now working on post event follow up communications for I CAN to be used in 2013.
Published on: 12:21PM on 7th November 2012