Aprimo Provides Strong IMM Vision, Innovation, Broad Set of Marketing Capabilities, and Continued Market Execution

LONDON, UK, 07 NOVEMBER 2012 – Aprimo®, a Teradata company (NYSE:TDC) and a leader in cloud-based digital and Integrated Marketing Management solutions, has been placed in the Leaders quadrant of the new Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner, on 01 November 2012.

“Aprimo continues to shape and lead the IMM market, which is expanding rapidly due to increasing demand from industry-leading multinational brands for truly integrated data, analytics and business applications solutions,” said Bob Boehnlein, president of Aprimo. “Aprimo serves as a strategic partner to these brands, helping them achieve leadership in their industries by listening to their needs and constantly enhancing our IMM capabilities to ensure our customers’ competitive technological advantages are thoroughly maintained.”

Aprimo has licensed the Gartner Integrated Marketing Management Magic Quadrant and has made it available on its website.

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About The Magic Quadrant:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo:

Aprimo, a Teradata company, is a leading provider of software and services that advance the productivity and performance of marketing organisations. We enable marketers to engage, lead and perform by empowering conversations on new engagement channels, enhancing internal collaboration, and improving marketing performance and accountability. Aprimo’s modular and on demand Integrated Marketing Management (IMM) solutions provide a global, integrated marketing platform that can be broadly adopted across an organization, letting companies balance creativity with a data-driven approach and simplify the complexity of a rapidly changing marketing environment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing, including over one third of Fortune 100 companies and nearly one quarter of Global 100 companies. Aprimo is headquartered in Indianapolis, Indiana, with offices worldwide. For more information, call +44 (0)20 75353 700 or visit www.aprimo.com.

About Teradata:

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s leading analytic data solutions company, focused on integrated data warehousing, big data analytics, and business applications. Teradata’s innovative products and services deliver data integration and business insight to empower organisations to make the best decisions possible and achieve competitive advantage. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Media Contacts:

Julie Blake
PR Consultant, Cyance
julie.blake@cyance.com
+44 (0)777 6134 589

Conny Lutz
Marketing Manager, Aprimo UKI
conny.lutz@aprimo.com
+44 (0)20 7535 3700
Twitter: @aprimo_uk

Published on: 12:46PM on 7th November 2012