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Report Cites Agency’s “Broad Expertise” and Awards Highest Possible Score for Social Media Offering
NEW YORK – November 5, 2012 – iCrossing, a global digital marketing company, today announced it was named a leader in “The Forrester Wave™: Search Marketing Agencies, Q4 2012” report, which evaluated seven search marketing agencies based on 25 criteria, including their expertise in paid search, search engine optimization services, and their dedication to social media and mobile marketing.
In the report, author, Shar VanBoskirk writes, “Consistent leader iCrossing demonstrates broad expertise in biddable media and content creation,..." She also notes that “iCrossing’s strategic services and client operations prove reliably strong; this is this agency’s third time as a leader in this evaluation.”
“We believe this report reinforces our standing as a market leader that provides the full-suite of services CMOs need to create a connected brand," said Don Scales, president and CEO of iCrossing. "Best-in-class search marketing capabilities have always been a part of our agency DNA, and we’ve continued to deliver outstanding results for our clients while developing other key elements of the marketing mix such as social and mobile marketing,”
iCrossing scored the highest rating possible, a 5.00, for several categories, including search: approach and methodology, paid search, social media and executive vision. Additionally, VanBoskirk writes “Forrester finds the agency's mission to build connected brands that are visible, useful, usable, desirable, and engaged to be a memorable framework that is both practical for organizing current capabilities and is also visionary enough to encompass future developments.”
As noted by VanBoskirk, this report marks the third consecutive time iCrossing has been cited as a leader in Forrester Research’s search marketing agency evaluations; the previous two reports were published in 2009 and 2011. Earlier this year, iCrossing was also named a strong performer in the Forrester Wave™: U.S. Digital Agencies – Mobile Marketing Strategy and Execution, Q1 2012.
The full report published today can be viewed at: http://icrsng.com/SdumsF
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services — including paid search, search engine optimization, Web development, social media, mobile, research and analytics — to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world’s most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 850 employees in 19 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.co.uk.
Published on: 2:23PM on 8th November 2012