SiteVisibility implements a strategic search marketing strategy for online retailer

Virginia Hayward, the online retailer of bespoke hampers and gifts, is set to undergo a strategic search marketing strategy and campaign plan which is designed to increase the brand’s presence within search engines online.

SiteVisibility, the leading digital marketing agency, has deployed its own THEME™ integrated search strategy model in order to improve Virginia Hayward’s search rankings for a range of highly competitive keyword terms.

Founded in 1984, family-run business Virginia Hayward is committed to finding the best of local, national and international produce for inclusion in its gifts and hampers. It currently supplies food hampers to well-known high street names as Selfridges, John Lewis and Waitrose.

SiteVisibility’s objective is to drive higher volumes of relevant traffic to Virginia Hayward’s website from search engines and referrers. This will be done by attracting quality links using the keywords identified through research to increase search engine positioning.

SiteVisibility’s THEME™ integrated search strategy model uses the keywords identified at the analysis stage to understand and segment the customer’s audience by their online behaviour and trends. This tailored research model analyses the behaviour of Virginia Hayward’s audiences; looks at what makes for standard day in their lives; looks at what groups, blogs and forums their audiences belong to; and what websites are linking to Virginia Hayward’s competitors. This will deliver search optimised content assets that promote the brand both onsite and offsite.

Also using its THEME™ integrated search strategy model for a number of online retail businesses, SiteVisibility has been improving the search rankings and online revenues for MyTuxedos, with the latest results showing an 81% increase in traffic and 36% increase in revenue over the last 6 months. Jason Woodford, SiteVisibility CEO, is confident that such results will be replicated in the upcoming Virginia Hayward campaign.

Jason Woodford comments: “Virginia Hayward is a unique business and with Christmas approaching, we will quickly look to position them as the leading players in their market online. The key to success will lie in our flexibility with campaign tactics and the interaction with Virginia Hayward’s own experienced marketing team. We have a proven track record in implementing search marketing strategies in retail and we are looking forward to seeing the tactics transform into positive results for our new client.”

Justin Walmsley, Digital Marketing Manager at Virginia Hayward comments: “We at Virginia Hayward are looking forward to further developing our internet marketing strategies. This progression, coupled with our new website provides us with the ideal platform to further develop the online presence and performance of the business and we look forward to working with SiteVisibility to achieve these goals.”

For more information on Virginia Hayward visit

SiteVisibility brings a team of SEO, PPC, social media, strategy, technical and R&D boffins together to create flexible, future-proof and truly integrated digital marketing campaigns that deliver better results from sensible budgets. For more information visit

Published on: 4:00PM on 12th November 2012