This week, the UK Association of Online Publishers (AOP) launches a case study bank on its website www.ukaop.org.uk to showcase excellence and innovation in digital publishing.
The AOP case study bank houses examples of selected work by AOP members, all publishers of quality, branded online content, including Associated New Media, CondéNet.UK, Emap, FT.com, Hellomagazine.com, News International, Reed Business Information and VNU Business Publications. The case study bank covers examples as diverse as cross-media marketing campaigns, editorial and design excellence, through to commercial innovation and broadband content. The initiative aims to highlight the variety of ways that online publishers are pioneering development in a fast-changing industry and adding value for advertisers.
Alexandra White, director of AOP said: “The online case study bank reinforces our core objective of promoting the online publishing industry. We aim to showcase the very best in digital publishing and marketing: allowing our members to learn from each other's achievements, while promoting the breadth of innovation happening in the industry to advertisers and agencies.”
The launch of the online case study bank sees AOP responding to recommendations arising in a series of interviews with senior AOP representatives. The studies are viewable by category and the bank also contains a keyword search to ensure users find the exact information they need.
Andrew Hart, managing director of Associated New Media says, “There is a wealth of innovation and development going on in the digital publishing industry, and AOP members are pioneering this work across the spectrum. Housing a selection of case studies under the AOP umbrella will serve to demonstrate the flexibility and imaginativeness of quality content websites, both for advertisers and our own audiences."
About the AOP
The UK Association of Online Publishers (AOP) is an industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of approximately 160 publishing companies from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Together they publish around 1,150 products and attract more than five billion page impressions per month.
AOP presents a unified voice to industry and Government, specifically to address issues and concerns relating to all areas of online publishing. AOP publishes original research, hosts forums, conferences and events, covering a range of topics from paid-for-content, subscription models and data protection, through to copyright, content management, new technologies and audience measurement.
Last year AOP produced the highly acclaimed research ‘Reaching the Online Elite’ and every year it delivers the annual member benchmarking study, the ‘AOP Census’. This year AOP will add to its original research with two new studies.
The AOP autumn Online Publishing Conference & Awards is its annual industry event. It attracts the biggest names in online publishing to discuss the challenges and opportunities facing the industry and celebrate outstanding achievement.
Members include Associated New Media, BBC, BSkyB, Capital Radio Group, Channel 4, Dennis Interactive, The Economist Group, Emap, FT.com, Future Publishing, Guardian Unlimited, Haymarket Publishing, Independent Digital, IPC Media, ITV Online, News International, Reed Business Information, Telegraph Group Limited and Which?. In addition, PPAi (Periodical Publishers Association Interactive) retains a corporate seat on AOP board: representing the interests of magazine publishers online.
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Published on: 12:00AM on 17th March 2005