Instant-play video format and customised reporting highlight Platform upgrade.

Eyeblaster, the leader in rich media advertising technology, has launched a new instant-play video banner format and customisable reporting templates among the many enhancements within version 5.8, the company’s latest upgrade of its award-winning Rich Media Platform.

Eyeblaster has extended its innovative range of video formats with VideoStrip, an expandable banner video format. Using a custom Flash component, it can deliver instant plays without the need for user interaction. Upon rollover or click, the video expands to its full size, remaining perfectly in sync as it fills a full-sized expanded panel. User interaction with the VideoStrip also triggers the audio within the ad. This powerful format gives advertisers both a chance to instantly reach all of their target audience and a unique creative opportunity to easily enhance narrow banner units with video and interactivity.

“The VideoStrip is the first of many new upgrades that we will introduce to leverage the power of video online,” said Gal Trifon, CEO, Eyeblaster.

He added: “As video becomes a larger part of online marketing strategy, Eyeblaster will continue to develop new creative solutions for advertisers to take advantage of their potential. We offer video in all of our standard ad formats as well as our VideoClip in-stream solution.”

According to a recent survey conducted by the Online Publishers Association and Frank N. Magid Associates, the number-one reason Internet users don’t watch online video content is because they don’t know that the video is there. Eyeblaster’s VideoStrip format eliminates that possibility completely.

Custom Reports Builder

Eyeblaster has responded to growing client demand for complete control over reporting with its Custom Reports Builder. This gives agencies and publishers much more freedom over content and presentation of reports – enabling conformity to standard agency templates.

Ideal for marketers using multiple third-party companies, customised report templates eliminate workflow obstacles resulting from incompatible report structures, making it easier than ever to integrate Eyeblaster reporting data with other ad serving reports.

“Eyeblaster is committed to speaking with clients, listening to the issues that affect their day to day user experience with our Rich Media Platform,” said Nir Shimoni, VP of Product Management. “That feedback directly shapes the development of our Platform enhancements. The new Custom Reports Builder specifically addresses the requirements of our clients who have a need to consolidate a continuously growing amount of data.”

Other Enhancements

Eyeblaster’s Rich Media Platform version 5.8 includes Beta support for the Mac’s Safari browser. This enables ads to be created on the Safari browser within the administrative interface.

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About Eyeblaster

Eyeblaster is the global leader in rich media ad technology and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform.

The Eyeblaster platform is the only product that gives the user 100% control without relying on a ‘middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Amsterdam, Barcelona, Beijing, Chicago, Detroit, Hamburg, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney and Tokyo with product development facilities in Israel. Learn more at


Marco Scarola, International Marketing Manager
Eyeblaster Ltd, 00 44 (0) 207 831-9421

Published on: 12:00AM on 17th March 2005