Soon to be celebrating 25 years providing premium serviced accommodation in London, England, Clarendon Serviced Apartments has teamed up with SEO specialists Safeserps to create a world-beating online presence.

Clarendon Head of Marketing and Development Peter Morgan says “Although we’re undoubtedly trading in tough economic times, we’re pleased to report that quality will always find a market, and Clarendon has probably suffered less than some.”

Commenting on the affiliation with Safeserps, Morgan adds “We recognise the importance of being found by our potential customers at exactly the point when they’re looking for the kind of luxury serviced accommodation which we offer. We are tremendously pleased to have the proven expertise of Safeserps behind us, as their responsible and ethical approach to the business is a perfect compliment to Clarendon’s own peerless quality standards.”

Safeserps founder Tony Shemmans is equally upbeat about the new relationship: “We are great admirers of what Clarendon have achieved in the luxury serviced apartment sector. We are proud to be working with them, and have agreed ambitious targets for improving the visibility of such a strong business. The Clarendon account compliments perfectly the work we are doing with other leading names in the tourism sector”

Founded in 1988, Clarendon have built a superb portfolio of fine quality apartments in some of the most ‘relevant’ boroughs of London, all in convenient proximity to the major international business areas – Canary Wharf, Paddington, Knightsbridge and Marble Arch, to mention but a few of the prime locations where you can stay in a Clarendon property.

Morgan is very upbeat about the future of serviced accommodation, particularly in London. “Despite the availability of new technology making virtual connections via webcam and video conferencing easier than ever, the fact remains that the co-location of executives, where businesses no longer can have one, remote international headquarters, will continue. International travel between continents will long remain a prerequisite of any true international business, and serviced accommodation represents a hugely cost-effective solution, compared with extended hotel stays.”

Safeserps works with national and global brands, developing and managing organic traffic generation projects.

Published on: 12:39PM on 29th November 2012