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HiPP Organic, a pioneer of organic foods for more than 60 years and Mother & Baby 2012 Gold Award winner and their digital partner, Creative Jar, are pleased to announce the launch of an interactive, web-based Christmas tree advent calendar to celebrate the festive period.

Complete with Santa and Reindeer, the calendar’s centrepiece, its tree, is designed using HiPP’s baby food jars. Some of the key illustrations within the calendar are accompanied by personalised festive sounds, such as jingle bells ringing and a sparkling sound for the top of the tree (see images attached).

As each jar is clicked on throughout December, users are given the opportunity to enter into daily HiPP prize draws, with the chance of winning a variety of different baby-based gifts for their child.

The whole ensemble produces a feast for the eyes and the ears that will delight mothers and children alike.

This design, created entirely by Creative Jar from concept to build, reinforces HiPP’s environmental philosophy of allowing the jars to be recycled and transformed, on this occasion into a decorative advent calendar.

Joseph Richardson, CEO of Creative Jar said, “This is a truly great and imaginative piece of work that complements the season and HiPP’s philosophy perfectly. The combination of a Christmas advent calendar and HiPP’s jars are a way to celebrate the festive season.”

About Creative Jar
Creative Jar is a digital marketing agency based near Reading in the Thames Valley. The agency specialises in digital commerce and development across the web, creating complete online and offline campaigns using mobile and social media.

Creative Jar takes great satisfaction in delivering outstanding and effective creative digital solutions for brands. It combines strategic thinking with a deep understanding of the ever-changing media landscape.

About HiPP Organic
HiPP Organic, the original organic baby food company, began in 1956 when its founder, Georg Hipp converted his family farm into one of the first organic farms in Europe. He wanted to create the very best food for babies, made from only the finest organic ingredients.
The company has always stuck to that belief and is passionate about delicious, nutritious food that will help babies grow healthily.


Published on: 11:47AM on 4th December 2012