Londonist, the online guide and listings brand that reaches one million Londoners, has appointed w00t! Media ( to exclusively manage their display inventory and media sales.

The appointment comes as part of Londonist's ambitious growth plans for 2013.

Londonist – described by comedian Frank Skinner as the "what's on guide for the thinking person" – covers news, reviews and events as well as the history and future of the city.

The addition of Londonist means w00t! Media's exclusive portfolio now reaches 7.6 million unique UK individuals, according to comScore de-duplicated data.

Lindsey Clarke, Londonist's Managing Editor, says: "We worked with w00t! for about 2 years non-exclusively and benefited from their friendly, pragmatic and professional approach to our business needs. Going exclusive means we can rely on them to maximise and manage our display inventory and media sales, freeing us up to focus on producing great content and expanding our audience and activities."

Dan McDevitt, joint Managing Director of w00t! Media says, "We're delighted to win the exclusive Londonist advertising sales contract. Their ability to offer high impact display ads, coupled with branded content production and massive social reach, makes them perfect future-facing publisher."


For more information contact Alex Burmaster, 020 3544 3570,

About w00t! Media
w00t! Media make it easy for advertisers to connect with young adults. They specialise in high-impact display space and branded entertainment, delivered across their exclusive portfolio of websites reaching over 7.6 million people in the UK every month.

Published on: 11:01AM on 5th December 2012