ASICS has appointed a consortium, led by full service marketing and technology company, Amaze, to deliver a global eCommerce solution following a competitive multi party pitch. Amaze is the lead consortium partner and will work alongside neoworks, the award-winning eCommerce software solutions provider, and hybris, the top-rated provider of omni-channel commerce software.

As strategic digital advisors, Amaze’s remit includes the development and implementation of the solution architecture, brand, creative and technical strategies on a global scale. As eCommerce software experts, neoworks will architect, implement and deploy the ASICS global eCommerce solution. The project will see the consortium working together in partnership with ASICS’ global headquarters in Japan and closely with each of the company’s key markets global regions in order to roll out a robust global solution.

Katsumi Kato, Director and Executive Officer, Senior General Manager of Global Sales and Marketing at ASICS said: “We chose the consortium led by Amaze as our partner on this project, the proposal offered was a complete end to end solution capable of being deployed globally. The combination of market leading technology with strategic, technical and creative insights will allow us to take our digital strategy to the next level.”

Natalie Gross, CEO at Amaze, said: “We are delighted to be working with ASICS on this project. This appointment reinforces our expertise and capabilities across all digital platforms, from strategy, brand, marketing and technology, and in creating world-class digitally led business solutions on a global level.”

Nigel Atkinson, Director at neoworks, said: "We are pleased to be working together with Amaze and hybris to roll out a global eCommerce solution for ASICS. neoworks brings over ten years of eCommerce experience and unparalleled knowledge of the hybris platform to this exciting project."

Ariel Lüdi, CEO at hybris, said: “hybris is building a reputation amongst leading brands for delivering flexible, innovative eCommerce platforms for expansion overseas. We are very pleased to be involved in the development of ASICS’ digital strategy and to help them realise their objectives for a robust, innovative global solution.”
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For further information, please contact Jade Wilson or Tom Jones at Westgate
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Editor’s Notes:
About ASICS:
Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body,” is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of running shoes, as well as other athletic footwear, apparel and accessories.
For more information, visit

About Amaze:
Amaze is a leading full service marketing and technology company, boasting an unrivalled depth of understanding of technology and human behaviour. The agency’s work is global - spanning 104 countries in 28 languages.
Using its insights into consumer expectations, attitudes and motivations, Amaze delivers marketing and technology solutions – from strategy through to implementation – that enable organisations to identify and act upon the opportunities created by this changing digital world. Clients include Bridgestone, Coats plc, Coca-Cola, the Co-operative Group, Dyson, Eurocamp, Lexus, ODEON Cinemas, Toyota and Unilever.
In 2012, Amaze ranked 12th in Marketing Magazine’s Digital Agency League Table, as well as 4th in the ecommerce category and 5th in the mobile category.
Amaze came in at 18th in the UK’s Top 100 Interactive Agencies by New Media Age (NMA) and 3rd in the website design and build category – a top five position it has held for the past three years. The agency also ranked 2nd in the 2012 B2B Marketing Marcomms Agencies League Table.
Amaze was named within the UK’s Top 10 Interactive Agencies by Forrester.
For further information, case studies and screen grabs please visit

About hybris:
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 400 companies have chosen hybris, including global B2B brands Nespresso, P&G, Pirelli, Rexel, 3M and Thomson-Reuters, as well as consumer brands Galeries Lafayette, Levi’s, Lufthansa, Migros, Nespresso, Nikon, Clarks, CostCo and Toys’r’Us. hybris has operations in 15 countries around the globe. hybris is the future of commerce™.
For more information, visit

About neoworks:
neoworks is an award winning e-commerce consultancy and software solutions provider that specialises in the architecture, implementation, integration and support of multichannel platforms globally.
Operating since 1997, we build market-leading solutions based on the hybris platform using our own development team with an average of 10+ years of experience.
Our clients are mainly brands from retail and manufacturing industries including; The Entertainer, Norgren, Retail Decisions, Royal Doulton, Toys´R´Us and hybris software.
For more information, visit

Published on: 2:50PM on 7th December 2012