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Amid fears that some offline retailers have experienced a disappointing start to the year, online sales have continued to rocket in the first two months of 2005. TradeDoubler's February Tracker reflects this trend and shows an increase in sales volumes of over 80% compared to February 2004. Encouragingly, following the same pattern as last year, sales volumes have dropped only marginally from January to February following the peak Christmas and January sales periods as consumers take advantage of the internet to avoid the cold and shop from the comfort of their own homes or offices.

• Total sales volumes in February have dropped by 14% following the peak Christmas and January sales period. Over the last three months total sales volumes have mirrored the pattern seen over the same period last year.

• As the discounted pricing associated with the January sales has come to an end, the average order values has increased. Subsequently total sales values have dipped just marginally by 6%.

• Sales volumes have increased by 80% compared to February 2004 and sales values have increased by 66%

• Following huge growth last month, the Financial Services sector has continued to increase by a further 4%

• As expected, the Travel sector has remained steady in February following strong growth last month. It is expected to remain constant throughout March as the sector increasingly mirrors offline Travel trends

• The Consumer Electronics and Entertainment sectors which experienced huge sales volumes in the run up to Christmas have continue to decrease this month

The TradeDoubler Tracker™ is a monthly report detailing online sales volumes and trends across Europe, based on TradeDoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within TradeDoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.
The data contained within this tracker is provided by TradeDoubler’s independent third party tracking technology.

Published on: 12:00AM on 22nd March 2005