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~ Expansion into North America and Central Europe follows series of major wins with household retail brands ~

Amplience, the leading rich-media marketing and merchandising platform, has announced expansion into North America and Germany after another highly successful set of quarterly results.

The expansion is fuelled by multiple high profile brands having joined the platform over this period, including Dune, Wolsey, Mamas and Papas, and Mothercare.

The Amplience rich media marketing and merchandising platform has been expanded to incorporate new video marketing, tablet, mobile and in-store media functionalities.

The new platform also includes a new media authoring environment launched this week, with a new, intuitive feature set of commands that simplify and streamline the content creation process. An all encompassing production and publishing tool, the new platform has been selected by nine customers in the past quarter to accelerate their digital media production and distribution.

James Brooke, CEO at Amplience commented: ³We¹ve been fortunate enough to bring some exceptional retailers onto our platform over the past 12 months. This success has really validated the developments we¹re making and the direction we¹re taking. As a result of this demand we¹ve been able to actively expand into new territories where we anticipate huge revenue potential.²

³Digital media is growing in importance for brands and companies of all kinds. Online and mobile assets are increasingly the first impression that a company makes and its vital that these are as effective as possible. In the face of a fickle consumer base with growing expectations around usability, making the process of buying as simple and obstacle free as possible is essential to conversion.²

The growth and expansion of the Amplience platform has culminated in the appointment of several new staff members, including Ben Seymour as Director of Professional Services. Seymour has worked with many prestigious global brands, leading Scene7 Professional Services for Adobe in EMEA and is a Chartered IT Professional with an MSc in Information Technology.

The expansion into North America and Germany has been augmented by key hires in each market:

Andre Mileti has been brought on to head up North American operations, working out of Cleveland, Ohio. For the past seven years, Mileti has been in leading roles fitting technology solutions to business challenges in rapidly evolving ecommerce markets. Prior to joiningAmplience, Mileti led the growth initiative for Easy2 Technologies, creating brand awareness and establishing operations and partnerships in Canada, the UK & EU, Australia and New Zealand. Mileti holds a BA in International Business from Loyola Maryland.

Michael Buchheit leads the new Amplience office in Berlin and is responsible for operations across Germany, Austria and Switzerland. For the last seven years he has been heading Business Development for Internet holdings and start ups. He holds a MBA from Witten/Herdecke University.

- Ends -

Notes to editor

About Amplience, formerly 10CMS
Amplience is a single platform with which to create and distribute optimised, richly engaging experiences across all digital channels - mobiles, tablet devices, digital kiosks and conventional web browsers.

The Amplience platform is all retailers need to deliver experiences that deepen brand relationships, increase conversion and drive revenues, whilst reducing production costs.

Published on: 11:49AM on 11th December 2012