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Webtrends, the global leader in digital intelligence, announced today the debut of Webtrends Streams™, a groundbreaking new digital intelligence solution that, for the first time, provides enterprises with the ability to transform their online business in real time.

Webtrends Streams harnesses rich visitor-level data, as-it happens, across all digital properties, including web sites, mobile, and social channels; configurable live streams of real-time online customer activities power extensive ‘as-it-happens’ views of a company’s online business that is unprecedented in terms of immediacy and scale.

Until now, the ability to understand, enrich and instantaneously leverage digital insights as visitors browse online was nearly impossible. With Webtrends Streams, organisations can now stream visitor events as they happen, empowering marketers to instantaneously leverage this digital intelligence across their optimisation, segmentation and targeting efforts to improve engagement with customers while they visit, take immediate relevant action, and deliver better e-business outcomes.

“With Webtrends Streams, we’re challenging marketers to re-imagine digital marketing. We’re inviting marketing leaders to re-imagine marketing in a digital world where the lines between offline, online, mobile, and social experiences are increasingly blurred,” said Alex Yoder, chief executive officer, Webtrends. “In the digital world where customers are always connected, incredibly informed, and very much in charge, businesses cannot afford to wait for days or even hours to understand what’s happening across their digital properties and how customers engage with the business. With Webtrends Streams we give businesses the power to understand their online business as it happens. We enable marketers to improve their customers’ digital journey literally as it happens. And we empower e-business teams to take instantaneous action that drive better business results. This is only the beginning; the possibilities are endless.”

Over the past months, Webtrends has been testing and honing Webtrends Streams with several early-adopter clients in Europe and the U.S., including global e-commerce, retail and media brands. These clients are electrified by the unprecedented visibility Webtrends Streams provides into their online business and the almost limitless opportunities for this solution to transform their business.

“Webtrends Streams has helped us bring our data to life in a way not previously possible,” said David N. Williams, head of customer intelligence, ASOS. “Through engaging visualisations, our staff are now able to appreciate the global scale of our business in real time and we’re excited about the customer facing opportunities this unlocks.”

Eric T. Peterson, analytics industry thought-leader and the founder of the global consulting firm Web Analytics Demystified, is an early enthusiast of the transformative power of Webtrends’ new offering.

"I can count on one hand the number of times I have seen a digital measurement product that has the potential to be truly disruptive ... this is one of those times," said Mr. Peterson. "The Streams product gives my team the ability to create almost any visualisation the client needs, and then populate those views with almost no latency in reporting, which is unique in the market today."

At the heart of Webtrends Streams is Streams Lab, a real time big data exploration and visualisation tool that brings rich customer-level data to life and enables marketers to easily segment unlimited events and customer attributes into any number of live streams depending on the business need. These live streams can be easily configured, enriched with other data streams and shared with testing, targeting and personalisation solutions to drive immediate action and improve the customer experience in the moment.

Unprecedented in the market today in terms of the scale, richness and immediacy of the data, the true power of Webtrends Streams is in its ability to drive instantaneous action from rich real-time customer data. It is designed to help solve common, high-value online business challenges, including increasing customer engagement and conversions, improving business alignment among a company’s employees, identifying site-related performance and security issues, and powering internal and external marketing action systems.

“Digital intelligence ultimately breaks down the wall between analytics and the business, eliminating passive insight delivery to make big data directly actionable,” wrote Joe Stanhope, principal analyst, Forrester Research in a Forrester report. “Digital intelligence is a new analytics standard because it closes the gap between analysis and action to enhance digital customer experiences seamlessly."

Webtrends Streams is available now and businesses do not need to be Webtrends Analytics™ customers to use Webtrends Streams. Webtrends Streams can be deployed in conjunction with – and used to augment – all existing digital analytics products on the market today.

Published on: 1:12PM on 11th December 2012