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SLI Systems’ Survey of 110 UK-based Retailers Finds That Site Search, SEO, and Mobile Commerce Strategies will be Biggest Priorities in 2013
- Survey of nearly 110 retailers in the UK shows improving conversions and attracting more customers to their websites are the biggest challenges retailers face, in addition to improving logistics and expanding internationally
- To address these challenges in advance of the 2012 holiday season, retailers in the UK increased focus on SEO, better visualization and improved merchandising, better refinements and navigation, and more relevant site search
- Enhancements to site search, SEO and mobile commerce strategies top retailers’ list of priorities in 2013, as well as improving their eCommerce platform strategy
- Merchandising, refinements, and Rich Auto Complete get highest ranking of new site search features retailers will add in the new year to ensure an optimal customer experience, as well as A/B testing and AJAX technology
- Nearly half (41%) of retailers will add a mobile version of their website in 2013, with 24% planning to improve the site search on their existing mobile Commerce or mobile app
LONDON, UK – December 13, 2012 – Global eCommerce sales will pass the $1.25 trillion mark in 2013, according to the Interactive Media in Retail Group (IMRG). As online retailers prepare to take advantage of this growth opportunity in the new year, a new survey of 110 UK retail brands conducted by SLI Systems (www.sli-systems.com) shows improving conversions (60%) and attracting more customers to their websites (55%) continue to be their biggest challenges. As such, retailers plan to address these challenges by improving their site search functionality (22%) and SEO efforts (17%), solidifying their mobile commerce strategies (15%), and upgrading or changing their eCommerce platforms (14%). These results are very much in line with how retailers around the globe responded, with 18% saying they plan to upgrade or change their eCommerce platforms, 18% said improving their site search functionality was a top priority, 17% said they would improve SEO efforts, while 15% said solidifying their mobile commerce strategies would be a key focus.
Additionally, in order to ensure website visitors can more easily find the information and products they are looking for, UK retailers plan to focus on enhancing merchandising capabilities (50%) and use of refinements (46%), adding rich auto complete (45%), and A/B testing (28%).
Mobile commerce will double in 2012, according to Internet Retailer, and this growth is predicted to continue in 2013. UK retailers who took part in the SLI Survey support this prediction, as 41% plan to institute a mobile strategy in the New Year with 22% planning to build a mobile app. Of the retailers that already have a mobile site, 24% said they will take measures to improve the user experience and increase sales by enhancing site search functionality on their mobile sites.
Additional Survey Findings
Improving 2012 Holiday Shopping Outcomes
- UK retailers took a number of actions this year in preparation for the 2012 holiday shopping season. More than 50% increased their SEO efforts and 35% focused on better merchandising capabilities, while better visualization (33%), improved refinements and navigation (30%) and improvements to ensure more relevant site search (28%) also topped the list of holiday website enhancements.
Adding Non-Product Features to Increase Usability
- In order to better educate customers and provide them the information needed to make purchase decisions, UK retailers also regard non-product related functionality and information important to increasing the effectiveness of their eCommerce efforts. Two-thirds of retailers (66%) have already posted Twitter feeds to their sites, as well as blog posts (62%), articles and press releases (59%), and videos (59%). In the coming year, retailers plan to add additional non-product features to drive sales, including how-to-information, more video options and blog posts.
To download the full survey and related infographic, please go to www.sli-systems.co.uk.
The “2013 eCommerce and Site Search Survey” was conducted online by Survey Monkey on behalf of SLI Systems. The poll, which gathered feedback from nearly 500 eCommerce business managers and executives globally, 110 of which were identified as being based in the UK, was conducted from November 13 to November 30, 2012.
Published on: 8:41AM on 13th December 2012