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17 December 2012, London – Econsultancy today announced its Ecommerce Platforms Buyer’s Guide 2013, which is used by client-side marketers to select both base platform technology and implementation partners in the fast growing ecommerce technology market.

The UK ecommerce technology market will be worth £759m by the end of 2012, having grown 10% over the previous year. This growth has been propelled by the fact that online retail within the UK is continuing to grow, while increasing consumer expectations place a requirement on retailers to continue to innovate.

One of the core findings from the report is that omnichannel behaviours are becoming more prevalent. According to new data released by government regulatory and competition authority Ofcom last week, internet shopping (and increasingly via mobile) is higher in the UK than any other major country per capita.

Other key market trends and growth outlined in the guide:

-Maturity within ecommerce leads to decreasing costs and improving customer experience

-The potential for data-driven insights continues to grow

-Online retailers are looking to quickly expand to international markets

-Google persists as a force within ecommerce

-Regulation and legislation remain a potential threat

Research analyst Andrew Warren-Payne said: “The UK is a world-leader in ecommerce, and this continues to drive strong growth within the ecommerce technology market.”

He added: “With the UK remaining a net exporter of ecommerce goods and services, and with customer behaviour and expectations constantly shifting, it is no surprise to see that companies are continuing to invest in ecommerce technology even as some standard functionality becomes commoditised.”

The platforms and implementers listed in the guide are:

Base platforms: Actinic, Ascentium [Commerce Server], Colony Commerce, Demandware, EPiServer, Hybris, IBM, Intershop, Magento, Oracle ATG Web Commerce, osCommerce, Venda.

Implementers: 20:20 Technology, advansys, Ampersand, BT Fresca, Buy4Now, ChannelAdvisor, CrimsonWing, CSI Ltd, dotAgency, ekmPowershop.com, GSI Commerce, Immediate Media Commerce, Javelin Group, Lavasuite (DesignUK), Maginus Software Solutions, MICROS, Moneyspyder, neoworks, Portaltech Reply, Red Technology, Salmon, Sellerdeck.

The Ecommerce Platforms Buyer’s Guide supports Econsultancy’s recommendations contained in its report on ‘How the Internet Can Save the High Street’. Released in September, this guide for retailers of all sizes aids those who might not realise there are simple steps they can take to maximise footfall traffic via internet and mobile optimisation.

Get this buyer’s guide:
The Ecommerce Platforms Buyer’s Guide 2013 is available for download here:


The guide is available to Econsultancy members (Silver membership and above), or on a pay-per-view basis.

Download the ‘How the Internet Can Save the High Street’ report here: http://econsultancy.com/reports/how-the-internet-can-save-the-high-street

For more information about either contact:
Andrew Warren-Payne, Research Analyst
andrew.warren-payne AT econsultancy.com


Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT econsultancy.com
+44 (0) 207 269 1467

About Econsultancy
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and ecommerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 180,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in July 2012.
Web: http://econsultancy.com
Twitter: http://twitter.com/econsultancy

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Published on: 10:00AM on 17th December 2012