TagMan, the leading tag management and marketing data platform, has joined forces with FusePump, e-commerce marketing specialists, to form a collaborative partnership to drive additional value and insight into multi-channel marketing.

TagMan’s services enable their e-commerce clients to efficiently manage and unify tag-based technologies to produce one independent stream of clean marketing data from all channels to master the complexities of web analytics, e-commerce and marketing data. FusePump make e-commerce marketing simple for their clients by integrating entire product inventories into online channels such as marketplaces and comparison search engines.

FusePump and TagMan have worked alongside each other for about two years, helping companies to integrate into these online channels and track the results. They have several joint clients including O2, John Lewis and lastminute.com. The new partnership will ensure closer working relationships and knowledge sharing between the two companies, which will benefit both current and future clients.

Lina Patel, Head of Partnerships at FusePump, comments:

“We’re delighted to be partnering formally with TagMan. Working this closely with our technology partners ensures a better mutual understanding of both our capabilities which will ultimately benefit our clients. It’s a progressive way of working, and we hope this will also be attractive to potential clients in the retail e-commerce space.”

Alex Rodriguez, Senior Vice President of Global Partnerships at TagMan, thinks the partnership will be a great success.

“We are delighted to have FusePump on board as a partner, bringing their wealth of product data knowledge to the table for integration into the TagMan system. In return, FusePump will begin reaping the benefits from working within TagMan’s STREAM partner program, which enables partners to master the complexities of marketing and e-commerce data by allowing their tags to be integrated into the TagMan solution to jointly improve our customer offerings.”

As big data and channel attribution, trends continue to gain momentum, marketers need to know how best to analyse and action marketing data from available sources. Tag Management is one way that companies can collect this data and use it in their marketing decisions. The TagMan platform allows tags to be optimised and implemented quickly and all data can be reported together to produce combined path to conversion reports.

Steve Murphy, Partner Manager of EMEA & APAC at TagMan, is also enthusiastic about the benefits clients will receive from the FusePump partnership.

“FusePump has been an excellent new addition to our partner portfolio here at TagMan. Their expertise means that they are able to drill down into product-specific data extracted directly from e-commerce sites, and use this to inform and feed a number of channels including affiliates, social networking, comparison shopping and many more. FusePump’s work within the travel and retail sectors matches perfectly with TagMan’s roster of clients, and their understanding of the importance of accurate product data will help both parties drive performance in all channels.”

About FusePump
FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales. www.fusepump.com

About TagMan
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, e-commerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. More than 250 enterprise websites across all major industries including Travel, Leisure & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Debenhams, The Body Shop, Vodafone and John Lewis. Find out more at www.tagman.com

Published on: 11:30AM on 17th December 2012