Strategic Search and Social Agency, Minute Steak, have been have been appointed to run digital activity for Discover the World, the specialist travel tour operator. Minute Steak will be working across PPC, SEO and Social campaigns for the travel experts.

Minute Steak will be working with Discover the World to improve and increase conversion rates, whilst continuing to grow their activity online. Social activity will be utilised to raise awareness for Discover the World with an emphasis on their Swedish Lapland product.

Renee Shorter, Marketing Manager, explained “We approached Minute Steak because of their extensive experience in search and social, particularly within the travel industry. Their understanding of the market is second-to-none and we are very excited about a partnership that we hope will yield some great results for us.”

Camilla King, Client Services Manager outlines “We’re really excited to be working with Discover the World across their Search and Social channels, to be able to advise strategically as well as execute effective campaigns. The brand is a great fit for us, and allows us to exercise our knowledge and experience in the travel sector”.

Minute Steak, part of the STEAK Group, work with companies both in B2C and B2B markets, from niche retailers to well-known brands including Hackett, Hastens and Waitrose Wine.

Published on: 10:13AM on 18th December 2012