Global marketing and technology agency LBi was today announced as Marketing magazine’s Digital Agency of the Year.

LBi fought off strong competition from other leading digital agencies, including AKQA, Jam, Glue Isobar and R/GA London, to take the coveted title.

The agency was singled out by the judges for its focus on digital transformation and ability to push boundaries for clients, as well as its strong culture and outstanding creative work.

In 2012, the agency pitched for and won a number of leading brands in a variety of vertical sectors. New clients this year included Asda, Cunard, Dyson, Honda, The Guardian, Microsoft Internet Explorer and Invesco Perpetual. These new partnerships contributed more that £7m to LBi’s growing revenue in 2012. The agency also generated over £21m in growth from existing clients including Barclays, Skype and Virgin Atlantic Airways.

Standout campaigns of 2012 include ‘The Random Adventures of Brandon Generator’ for Microsoft Internet Explorer in collaboration with 3 Monkeys, ‘Choose Interesting’ for Grolsch, and ‘Xperia Studio’ for Sony Xperia.

Anil Pillai, UK Chief Executive at LBi said: “What we’ve set out to do at LBi is to create a place like no other, so it’s particularly gratifying that Marketing has recognised the special culture we have. I’d like to thank all of my LBi colleagues for their contribution to this amazing accolade, and for helping to make LBi such a remarkable and unique place to work.”

Published on: 11:22AM on 19th December 2012