London UK, 20th December, 2012: Maxifier, the global leader in programmatic premium optimisation, today announced the appointment of Anthony Katsur, previously Chief Operating Officer at the company, as its new Chief Executive Officer, while former Chief Revenue Officer, Denise Colella, has taken on the newly created position of President. The appointments follow former CEO Jonathon Shaevitz’s decision to step down from his position after two successful years at the business.

Katsur and Colella, both recognised and respected ad tech veterans with more than 20 years’ combined experience, have played leading roles in the growth of Maxifier and the online advertising industry. Katsur is a seasoned executive and was responsible for building MediaMath’s TerminalOne algorithmic media buying platform, helping to drive the development of DSPs and RTB. Meanwhile, Colella led the international expansion of Right Media, introducing and launching the whole exchange concept into the global market.

“I’m delighted and honoured to take the helm of Maxifier at such an exciting and critical time for the company,” Katsur said. “We have seen the business grow by more than 100% in 2012. Everything is in place for this growth to accelerate during 2013 as the industry increasingly adopts programmatic optimisation to drive greater value from advertising.”

David Ristow, Maxifier Board Member and Director of Investments at Eurovestech, a long-term investor in the business, said, “Jonathon has established a very solid foundation for the business and we are most grateful for all his endeavors. He built an experienced executive team that has the ability and experience to take the business forward, and Jonathon will remain a Maxifier Board member and shareholder. The Board unanimously endorses the promotion of Anthony and Denise to their new roles, and looks forward to working with them as Maxifier embarks on its next phase of growth.”


About Maxifier

Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier’s cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.

Published on: 2:23PM on 20th December 2012