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eSearchVision announced today that one of its largest retail clients has significantly increased its PPC performance using eSearchVision’s PLA expertise.

eSearchVision’s digital marketing platform in concert with company’s experience in aligning Merchant Centre content within Google AdWords and bid management, helps marketers manage Google Shopping placements more efficiently and can now enable them to comprehensively manage, track and report for Google Product Listing Ads.

Google are transitioning its free, organic links of Google Merchant Centre to a paid model called Google Shopping via Product Listing Ads. It is already in place in the USA and Google plans to release the same to the United Kingdom, France, Japan, Italy, Spain, Netherlands, Brazil, Australia and Switzerland in February 2013.

As Google transitions PLAs to be the default ad type for Google Shopping, eSearchVision has created a structuring, bidding and tracking methodology for their retail clients allowing bid optimization at the product level.
The retail client eSearchVision recently launched PLAs for has, in just a few weeks, seen a 16% boost in total non-brand conversions and all at a Cost of Sale 20% below target.

About eSearchVision:
eSearchVision is a search engine marketing agency and global technology company with expertise in search, performance display, social media advertising and mobile advertising. With presence in 7 countries and campaigns in 15 different languages, eSearchVision platform powers more than 200 clients globally with over $400 million of PPC spend under management. With 20+engineers working hand-in-hand with 65+ quality-score expert digital marketers, eSearchVision is at the forefront of paid search technology and optimization. The eSearchVision platform is the most comprehensive paid search management platform currently available to marketers. It combines tracking, reporting and bid management on one platform alongside a suite of power-tools such as automated campaign analysis, mass updates, catalogue methodology and raw request. eSearchVision clients include Orange, Philips, Disney, Amazon.com, Mastercard, Sandals and Best Western. Please visit www.esearchvision.com for more information.

Published on: 5:09PM on 21st December 2012