Essence today announced the acquisition of award-winning mobile advertising agency Point Reach. The transaction marks the latest milestone in the rapid expansion of Essence’s mobile practice over the last 18 months. The union is a strategic win on all fronts; the companies share strong analytical foundations, a full-service approach to digital marketing, and a major client in eBay.

Matt Isaacs, founding partner and chief executive officer, Essence, comments: “When we started talking to Point Reach it was clear early on that we had some common fundamentals - a client-centric perspective, a fusion of a broad range of digital services, an innovative culture built for digital. It was no surprise to me that Point Reach had rapidly established itself as a clear leader in the fast moving US mobile market. This deal further deepens the mobile expertise we know is vital to our clients’ success - but more than anything it brings together two organisations that set out from different starting points on the same journey: inventing the marketing of tomorrow.”

Point Reach, with staff in Seattle and San Francisco, is known for mobile campaigns that continually push the boundaries of the medium. Alongside eBay, the agency counts such top-tier clients as Walgreens, Disney, AT&T, and StubHub among its roster. Point Reach has quickly established itself as a leading player in mobile; by joining Essence, the agency broadens its capabilities, unlocks global reach and gains access to Essence’s proprietary technology stack and data integration capabilities - notably including the Olive campaign management suite.

“The entire team is thrilled to be joining Essence,” said Andrew Nevils, Point Reach Managing Director, which will now assume the Essence name. “With similar capabilities, cultures, and clients, we’re perfectly aligned for partnership. We’re excited to lend our expertise to further strengthen Essence’s mobile capability in the U.S., and by extension, bolster our digital and social offering to better serve eBay and all of our clients.”

The asset acquisition of Point Reach follows closely on the heels of Essence Digital’s acquisition of Black Bag Advertising in San Francisco, which was announced in September. With an existing client roster that includes such leading brands as eBay, Google, and Expedia, Essence looks to continue its global expansion to offer best-in-class digital marketing on a worldwide scale.

Essence was advised on the transaction by GP Bullhound (lead financial adviser) SNR Dentons (legal) and Deloitte (transaction services).

About Essence Digital
Essence is a digital agency based in London, New York, and San Francisco that delivers strategy, media, creative, and social solutions globally. They are the digital agency of record for sophisticated clients such as eBay, Google, and Expedia, clients that are at the leading edge of the digital marketplace. It’s their unique challenges that inspire Essence to go beyond traditional marketing approaches, mixing cutting-edge technology (often their own) with shrewd business brains and inventive creativity.

About Point Reach
With more than 30 industry awards and a client list including eBay, Walgreens, StubHub, and Disney, Point Reach is known for developing breakthrough mobile advertising campaigns. Headquartered in Seattle and focused exclusively on mobile since 2009, the agency’s goal is simple: to mobilize leading brands through innovative marketing. Point Reach provides clients with a full-service mobile advertising solution spanning campaign strategy, creative development, media planning, and measurement support.

Published on: 4:37PM on 8th January 2013