Sandstorm Digital, a Middle East brand communications agency, recently announced its emergence as the region’s premier brand storyteller.
FOR IMMEDIATE RELEASE
- Jan. 9, 2013 - Sandstorm Digital, a Middle East Communications Agency, Recently Announced Its Emergence as the MENA Region’s Premier Brand Storyteller.
Sandstorm Digital serves brands in the Middle East & North Africa markets as well as brands aiming to enter this lucrative region. The agency is manned by talented (Ex WPP) staff delivering exceptional results by blending consumer-led storytelling with the brand’s advertising message.
According to a company spokesman, the brand story forms an integral part of an effective marketing strategy.
In an effort to become a valuable contributor in shaping and growing new age brand communications and marketing in the Middle East, Sandstorm Digital has integrated itself into various aspects of the business community to date.
As part of its mandate, the agency has been able to assist various start-up businesses with digital marketing solutions, and offer guidance to DIY marketers by providing best practices content such as blog posts and educational videos found on their YouTube channel.
Sandstorm Digital prides its self on "Outside the Box" Fresh Thinking as seen in this 30 second spot recently launched on their YouTube channel.
Sandstorm Digital is also an active participant in key regional digital events including the ArabNet Conference in Riyadh, the MVNO industry summit, and the Mobile Advertising World conference in Dubai. speaking on the benefits of e-marketing and blending traditional advertising/marketing strategies with new age communication processes.
Sandstorm Digital’s experienced staff encourage businesses to realize that modern brands that engage their customers via new age marketing platforms are more likely to grow as a result of creating a connection that cannot be accomplished solely by the brand’s unique selling proposition alone.
They believe that potential customers need to see the benefits of a product through the eyes and words of other individuals who have a story to tell about their personal experience.
With this approach, businesses get a small, dedicated team of professionals with exceptional expertise and adroitness for tailoring any brand’s digital story to accurately reflect their product and its importance to the consumer.
According to Omar Kattan, Sandstorm Digital’s Chief Strategy Officer,
“Storytelling in a marketing context is a device that takes full advantage of the online environment of modern consumers and involves them into the brand’s marketing message (its story).”
Kattan fully explain the advantages of this style of brand advertising as follows:
“By combining emotion and logic, consumer-led storytelling is more persuasive than any push marketing strategy."
He further clarifies the success of this style of storytelling for businesses today,
“This modern marketing device lends itself perfectly for an online environment.”
Their approach to digital marketing and advertising is predicated on giving their clients' customers a reason to visit, a motivation to purchase, and a desire to return and tell others about their positive brand experience.
As a full-service, turnkey solutions provider, they will work with enterprises to position their brand as their customers’ vendor of choice as well as their first and only viable option.
Their specialties include content marketing, brand storytelling, social media strategy, search engine advertising (PPC) search engine optimization (SEO), and mobile & App marketing services.
Sandstorm Digital is Headquartered on Level 41, Emirates Towers, Sheikh Zayed Road Dubai, United Arab Emirates
Published on: 11:31PM on 9th January 2013