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18 January 2013, London -- Econsultancy, a digital marketing best practice community and publisher, along with Creative Review today announced a new series in public training for creatives who want to improve customer engagement and return on investment.
The series is made up of four separate training courses: Fast Track Digital for Creatives (two days), Persuasive Design (one day), Campaign Design for Mobile and Collaborative Idea Generation.
For more information visit:
Each training course has different outcomes in mind for the digital creative.
Fast Track Digital for Creatives delegates will leave with:
--A solid understanding of the digital landscape and digital marketing concepts
--The ability to assess the suitability of campaign ideas across multiple channels, Insight into designing for persuasion and usability
--The ability to effectively communicate campaign concepts, An appreciation of future considerations
Persuasive Design delegates will learn to:
--Understand the key principles of persuasion, trust and emotion and how these change customer behaviour
--Be able to recognise key triggers and patterns for persuasive design
--Understand how to evaluate for persuasion
--Practice and consolidate understanding by performing evaluations of screens and copy for persuasion
--Practice and consolidate understanding by improving or creating persuasive design and copy
Campaign Design for Mobile delegates gain an understanding in:
--The latest trends and innovations in mobile
--How to exploit the emergence of tablet devices
--Using mobile content and gaming to enhance customer experience and guide behaviour
Collaborative Idea Generation Techniques delegates will learn:
--The full cycle of idea development and turning briefs into concepts
--Techniques for idea collaboration
--Finding and adapting techniques to meet specific needs
Econsultancy Head of Professional Development Vivien Underwood said: “The creative industry is one of the few sectors that has continued to grow while a global knowledge economy changes our working landscape. These courses are made for professionals who are wanting to advance their personal growth, whether right or left brained.”
For more information contact:
Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT econsultancy.com
+44 (0) 207 269 1467, @RyanSommerHQ
Sarah Barry, Marketing Executive, Econsultancy
sarah.barry AT econsultancy.com
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and ecommerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 180,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in July 2012.
Published on: 12:00PM on 18th January 2013