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Tag Commander, the European leader in tag management solutions, and Webtrends, the global leader in digital intelligence, announced a strategic global partnership to empower clients with the combined expertise in tag management and digital analytics. The partnership provides clients with significant time savings and therefore quicker ROI around the deployment of Webtrends Analytics tags. Tagging complex environments can take weeks, if not months, but the partnership will make adding and editing tags faster and more effective.

The partnership will provide Webtrends clients with the option to use Tag Commander to increase performance and agility when implementing Webtrends analytics. Futhermore, Tag Commander’s clients will have the opportunity to use Webtrends analytics solutions to gain insight into online campaigns and customer behaviour using one tag, one interface and one solution. Tag Commander is known to have a flexible, powerful and business user oriented interface for managing complex websites and mobile applications.

“We have been working with Webtrends for several years; Tag Commander has added a strategic agility to our business, in a highly competitive market such as the travel industry. This agility enables our team to be more innovative and further optimise our marketing activities. Thanks to the Tag Commander and Webtrends integration, we have been able to optimise our Analytics deployment, which is key to guarantee data integrity and accuracy,” says Luc Behar, Director Web Analytics – E-Commerce, Air France.

Michael Froment, President at Tag Commander says, “It is an honour for us to announce this partnership with Webtrends. The early results of our collaboration have exceeded our client’s expectations. The combined offering has been proven to be powerful and makes tag management fast and efficient.”

Loic Especel, Territory Manager (France) at Webtrends, adds, “Our partnership with Tag Commander is very important for our clients, the combined solution offers the expertise of two leaders in the space providing a powerful solution. Tag Commander is an independent vendor and shares our common values and commitment to clients.”

“Our partnership with Tag Commander helps strengthen our offering with customers seeking effective tag management with analytics across the whole European region”, says Adrian Lloyd, EMEA Strategic Alliances and Partner Director at Webtrends.

Published on: 2:54PM on 21st January 2013