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FusePump, specialists in ecommerce marketing technology, have formed a partnership with Reevoo, the cloud-based social commerce solutions provider. This partnership will allow the two companies to help their clients become more efficient across the various distribution channels.

Reevoo have collected millions of independent product reviews which retailers can display on their site to enhance their credibility and increase their conversion rates. FusePump make e-commerce marketing simple by integrating their client’s product inventories into online channels such as comparison search engines, marketplaces, paid search and retargeting.

FusePump and Reevoo already share several clients and hope that the partnership marks the start of a successful working relationship for the New Year.

“The partnership with Reevoo is a great opportunity for FusePump,” says Lina Patel, Head of Partnerships at FusePump.

“By partnering with Reevoo we can offer our clients a more complete package, as they will have access to all the benefits of our own ecommerce services, but also those of our technology partner.”

Reviews offer additional information for customers and can influence their purchase choice, increasing sales uplift by up to 18%. FusePump’s data feed technology allows them to extract these reviews from retailers’ websites and use them to optimise their product integration in online channels. This will benefit clients, as comparison shopping engines and marketplaces often recommend that retailers display product reviews to improve the shopping experience for consumers.

”We are happy to have FusePump in our partner network” adds Steve Hurn, CEO at Reevoo.

“Our joint customers will now be able to leverage the value and the power of reviews from verified purchasers even more, thanks to FusePump distribution systems.”

About FusePump

FusePump provide simple and profitable marketing technology solutions for e-commerce retailers. FusePump’s e-commerce marketing platform allows websites to effectively promote their products in all the major online channels (affiliate, comparison shopping, marketplaces, search, display etc.) with little or no technical effort, improving the consumer buying experience and driving increased sales. FusePump also offer a free e-commerce site check to assess data feed production possibilities and can provide feedback on under-performing data feeds and how to improve them. www.fusepump.com

About Reevoo

Conversations about your brand are already taking place, shaping consumer opinions. Reevoo (www.reevoo.com) enables you to join those conversations so you can attract, engage and retain more customers. Our social commerce suite provides reviews, recommendations and community solutions that have an immediate impact on your bottom line, and turn feedback into insights that can guide your business. More than 750,000,000 Reevoo-collected reviews and conversations are used every month across 90 countries. Founded in 2005, Reevoo has pioneered a unique social commerce model that continues to deliver far better results than the industry standard for brands including Dixons, Ford Retail, Black & Decker, Kuoni, Orange, and Sony.

Published on: 5:23PM on 21st January 2013