23 January 2013, Singapore – Econsultancy today announced the running of its first two best practice series workshops to be held in Singapore and other select cities in Asia in the first half of 2013. The workshops are a part of the continued development of training offering across the region.

The first two workshops, held in Singapore, are:

--‘The Secrets to Effective Digital Strategy & Planning’ (19th March - Tuesday) presented by UK Trainer, Daniel Rowles

--‘The Secrets of Content and Social Engagement’ (7th May - Tuesday) presented by UK trainer, Neil Perkin

Best practices series workshops are designed to run for one full day, applied for the Asian markets, featuring Econsultancy’s world class trainers who are specifically chosen to deliver insights on their expert specialised topics. Attendees will also get to network among industry peers across various markets.

The first workshop “Secrets to Effective Digital Strategy & Planning” run by Daniel Rowles, Econsultany’s UK Trainer of the Year 2012, includes the following agenda for the day:

--Setting the Scene – Understanding key trends driving digital business & the online media marketplace.

--Getting There Challenges – Understanding the role of digital in both B2B & B2C’s purchase cycles, and learn to connect digital impact to core business objectives.

--Expert’s View – How to strategically plan successful integrated digital campaigns for harnessing brand advocacy?

--Digital Marketing Measurement – Identifying the right measures, aligning metrics to goals, developing actionable insights. Understand the usage of some key planning & analysis tools.

--Global/Asian Best Practices Case Studies

--360° Reality Check Q&A

Jefrey Gomez, Commercial Director, Asia for Econsultancy commented: “In addition to developing our highly successful public course programme in Asia, we felt there was an urgent need to introduce a best practices series of workshops that focus on case studies, strategies and key developments currently taking place across different specialist digital fields.”

Gomez added: “We’re delighted to be able to fly over some of our most experienced UK trainers, who are also practitioners, to present these intensive one day workshops in Asia. This is an exciting opportunity for those who are looking to achieve an uplift in their ROIs, and wish to delve into gaining deeper insights around best practices taking place globally, most of which are having a sweeping effect across Asian markets right now and also increasingly in the future.”

For more information on the Best Practices series Asia workshops held in Singapore, please visit our website:


For early bird bookings and discounts on individual/group/exclusive customised trainings (20th & 21st March), please contact:

Jefrey Gomez, Commercial Director Asia, Econsultancy Asia

jefrey.Gomez AT econsultancy.com
+65 9109 2895


Joycelyn Lim, Marketing & Events Manager, Econsultancy Asia

Joycelyn.Lim AT econsultancy.com
+65 6809 2088

About Econsultancy
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and e-commerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for more than 190,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy is part of Centaur Media Plc.

Web: http://econsultancy.com
Twitter: http://twitter.com/econsultancy

About Daniel Rowles (Econsultancy Trainer of the Year 2012)

Daniel has been working in Digital Marketing for the past 14 years, with extensive experience working both client side and within the agency environment. He is a Course Director for the CIM, trains on behalf of Econsultancy. He was awarded Econsultancy Trainer of the year 2012.
Daniel has helped organistions of all types to use digital marketing effectively, working with all sizes of business from SME’s through to clients like the BBC, Vodafone, MasterCard, L’Oreal and Warner Bros. He has worked with many of the world’s most successful agencies including JWT, DDB and Leo Burnett.

He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes.

aniel’s training sessions are backed up with research done as co-host of the Digital Marketing Podcast, as well as case studies from real clients. Daniel prides himself on his practical and hands-on training content, and brings best practice from many years working for a broad range of International clients across the full range of digital marketing techniques.

His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.

Published on: 5:00PM on 21st January 2013