22 January 2013, London -- Econsultancy has today announced a new report which explores what the sales organization of the future will look like. The report looks into four major questions which companies looking to reinvent their sales processes need to address.

Written by Minter Dial (President of The Myndset Company and a professional speaker and consultant specialized in brand strategy and digital marketing) and Eric Mellet (Sales & Education Development & Training Director) The Sales Organization of the Future is essential reading for brands and salespeople looking at how the proliferation of information and the diversity of communication channels is set to impact the sales function and individual job roles.

The four areas explored are:

--How to transform a product-oriented company into a value-added services company

--How to reduce the sales force and render salespeople to be more effective and efficient

--Where and how to influence most effectively customers

--What are the right technologies to be embedding into the sales process?

Report co-author Minter Dial said: “Sales is an old fashioned profession, and there will always be a need for superior attitude, skills and knowledge, as well as process in the act of sales. However, the arrival of the internet coincides with fundamental paradigm shifts that are altering business.”

Dial continued: “In the new form of marketing required for today's customer set, I tend to refer to the 5 Es of the new marketing (emotion, engagement, experience, exchange and essence) and the salesperson is ideally able to transmit/promote these values. The issue is getting the entire company/brand to learn to function as a unit, and this report will address that need.”

Get this report

The full report, The Sales Organization of the Future, is available for download here:


For more information about this report, contact:

Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT Econsultancy.com
+44 (0) 207 269 1450

About Econsultancy
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and e-commerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 140,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in July 2012.

Web: http://econsultancy.com
Twitter: http://twitter.com/econsultancy

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About Minter Dial and Eric Mellet
Minter Dial, President of The Myndset Company, is a professional speaker & consultant
Specialized in brand strategy and digital marketing, with blue chip international companies,
such as Samsung, BNP-Paribas, PPR and Orange. Prior to the Myndset, Dial led a 16-
year international career with the L'Oréal Group. In his last post with L'Oréal, Dial
was a member of the worldwide Executive Committee of the Professional Products Division,
responsible for Business Development, education, e-business (eCommerce, internet, intranet…) & communication. Previously, Dial was Managing Director of the Canadian subsidiary and General Manager worldwide of the brand, Redken, 5th Ave NYC. For inquiries and engagements, Dial can be reached via email at Minter Dial. Follow him at @mdial on Twitter or join his (new) network on Facebook.

Eric Mellet – Building on a wealth of experience in sales and sales management in France, Eric Mellet took on wider responsibilities as European Zone Director for the launch of the Redken NYC 5th Avenue and Matrix brands. Today, he is Sales & Education Development & Training Director for the L'Oréal's Professional Products Division (L'Oréal's B2B2C structure). Mellet created the Matrix Sales University in 2005, followed more recently by the L'Oréal Sales Academy, with the aim of professionalizing sales teams and organizations, and to support the management of a change to an ever more client-centric model.

Minter Dial and Eric Mellet previously co-wrote The Brand University, which was initially
published on the BrandChannel and has been republished, translated and quoted in dozens of publications across the world.

Published on: 12:00PM on 22nd January 2013