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Leaders in the MRM market demonstrate exemplary performance

08 February 2013 - London, UK – Aprimo, a Teradata company, a global leader in cloud-based Integrated Marketing Management (IMM) solutions and part of the Teradata Corporation (NYSE: TDC), announced it has again been positioned by Gartner, Inc. in the “Leaders” Quadrant of the “Magic Quadrant for Marketing Resource Management (MRM)” report.

This marks the eleventh straight year Teradata has been positioned as a Leader in the report, which was published by Kimberly Collins, research vice president, CRM, at Gartner on 04 February 2013.

The report positions vendors based on completeness of vision in the Marketing Resource Management market and their ability to execute on that vision. Leaders in the MRM market demonstrate exemplary performance. They deliver breadth and depth of integrated MRM functionality on large, enterprise wide and global implementations that extend MRM across the marketing organisation. Leaders successfully articulate business propositions that resonate with buyers.

“We believe Teradata’s continued position in the Leaders Quadrant of the MRM Magic Quadrant is an affirmation of our vision and strategy to deliver true, data-driven Integrated Marketing Management to the market,” said Darryl McDonald, president of Teradata Applications. “As we help our customers integrate and manage operations, workflow and spend to optimise their marketing ROI, we never lose sight that what we’re doing is about value – not just to our customers using these solutions, but the value of the relationships they maintain with their customers.”

Aprimo’s IMM software puts marketers at enterprises across industries in control of planning, budgeting and spending so they can execute multichannel campaigns that directly tie marketing investment to business results. The company’s solutions allow marketers to integrate online and offline channels, track budget and spend management, streamline workflow and provide digital asset management. Aprimo’s IMM offerings comprise solutions for Marketing Operations, Campaign Management, Digital Messaging and Analytics.

Teradata has licensed the Gartner Marketing Resource Management Magic Quadrant report, and it is available for complimentary download from the company website http://sites.aprimo.com/MRM_/MQ/.ashx

About The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Aprimo, a Teradata company
Aprimo, a Teradata company, provides Integrated Marketing and Analytic Applications that help companies know more, so they can do more with their data. By empowering conversations on new engagement channels, enhancing internal collaboration, or balancing creativity and responsiveness with a data-driven approach, Aprimo’s applications simplify the complexity of a rapidly changing marketing environment. With solutions for Marketing Operations, Campaign Management and Digital Messaging, as well as a broad set of data management and decision support offerings, Aprimo helps hundreds of thousands of marketers at the world’s best brands advance the productivity and performance of their marketing organisations, improve customer relationships, and gain competitive advantage. Aprimo operates from Dayton, Ohio, with regional offices in Indianapolis, Raleigh and Munich, and coverage worldwide. For more information visit www.aprimo.com.

About Teradata
Teradata Corporation (NYSE: TDC) is the world’s leading analytic data platforms, applications and services company focused on integrated data warehousing, big data analytics, and business applications. Teradata's innovative products and services deliver data integration and business insight to help organisations know more, so they can do more. Visit www.teradata.com for details.

Published on: 11:22AM on 8th February 2013