13 February, 2013, London -- Econsultancy (http://econsultancy.com) has today announced the second edition of its Social Media Management Systems Buyer’s Guide which covers market trends in this expanding digital sector.

The guide contains an analysis of market trends, and tips for marketers who want to invest in social media management technology in order to capitalise on the engagement, sales and marketing opportunities that come from using social media platforms.

The guide contains profiles of 17 leading vendors of technology and services, with a focus on the UK and US markets.

Trends covered in this guide include:

--Uptake of social media as a customer service channel

--Impact of social extends throughout enterprise

--Growing social datasets drive requirement for analysis and insight

--Marketers under pressure to demonstrate social ROI

Econsultancy Research Analyst Amy Rodgers, said: “Social media management platforms offer businesses of all sizes the ability to communicate, engage, and respond to consumers across multiple social channels. Though the SMMS market is still expanding with small innovative start-ups invading the space, consolidation is occurring at the enterprise end, with some big acquisitions occurring over the last year, including Vitrue by Oracle, and Buddy Media by Salesforce.”

Rodgers added: “The challenge that arises for buyers as a result of the wealth of vendor options available is in determining their precise objectives for using social media, and finding a vendor that can meet those needs.”

On the outside, many SMMS vendors look like they offer the same services; however, buyers need to look deeper at the technology to determine if a certain vendor can make the most of the opportunities presented by a company’s unique social following. This guide directly addresses this buyer’s need with a look at trends in the social media management market, as well as an assessment of the sector’s strengths, weaknesses, opportunities and threats.

Which vendors are featured in the buyer’s guide?

The 17 suppliers of technology and services profiled in the report are as follows: Adobe, Autonomy, Comufy, Conversocial, Engage121, EngageSciences, ExactTarget, HootSuite, Mvine, One iota, Oracle SRM, Salesforce, SDL, Socialbakers, Spredfast, Sprinklr, and Synthesio.

Get this guide

The full Social Media Management Systems Buyers Guide is available for download here:


The report is available to Econsultancy subscribers (Silver subscription and above), or on a pay-per-view basis.

For more information contact:
Amy Rodgers, Research Analyst, Econsultancy
amy.rodgers AT econsultancy.com
T: +44 (0)207 269 1450


Ryan Sommer, Content Marketing & PR Executive, Econsultancy
ryan.sommer AT econsultancy.com
T: +44 (0)20 7269 1467

About Econsultancy
Econsultancy is a digital marketing best practice community and publisher, which educates the world’s marketers on everything from web analytics and email marketing, to social media, PR and ecommerce. Econsultancy provides independent research, consultancy services, and worldwide events and training for over 180,000 members and counting, and has offices in London, New York, Sydney, Singapore and Dubai. Econsultancy was acquired by Centaur Media plc in July 2012.

Web: http://econsultancy.com
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Published on: 11:27AM on 13th February 2013