Complex content heavy website to be made more intuitive to use for multiple audiences

Digital agency, Design UK, has been appointed by Blackwell Publishing, the world’s leading society journal and books publisher, to redesign and redevelop the identity of its web sites and

Design UK was appointed following a seven-way pitch and will harmonise the look and feel of Blackwell’s online presence across a range of subject, book and journal sub-sites to create more impact and a more coherent identity for the brand.

Blackwell publishes over 750 journals and 600 text and reference books annually, across a wide range of academic, medical, and professional subjects. Working with the huge range of content available via the website, Design UK’s core goal is to make each customer journey more intuitive and ensure that the online experience correlates with Blackwell’s innovative and scholarly reputation.

Working closely with Blackwell’s web development team a major part of Design UK’s brief will be to standardise site layout across thousands of pages whilst taking into consideration a range of stakeholders which include students, academics, medical professionals, bookstores and librarians. The resulting re-brand will be applied across Blackwell’s other marketing channels

Philippa Scoones, Blackwell’s Web Publishing Director says, “We appointed Design UK because we liked their elegant, customer-focused designs. Design UK’s expertise in usability and accessibility and technical know-how was also a major factor in our decision.”

Andy Farmer Director at Design UK says, “We are delighted to be working with such a respected international brand and to be involved in helping it develop its visual identity and communications strategy to face the challenges of the 21st century”.

About Blackwell Publishing
Blackwell Publishing is the world’s leading society publisher, partnering with more than 600 academic and professional societies. Blackwell publishes over 750 journals and 600 text and reference books annually, across a wide range of academic, medical, and professional subjects. The company remains independent with over 900 staff members in offices in the US, UK, Australia, China, Denmark, Germany, and Japan. Blackwell’s mission as an expert publisher is to create long-term partnerships with our clients that enhance learning, disseminate research, and improve the quality of professional practice. For more information on Blackwell Publishing, please visit or

About Design UK
Design UK is a digital agency that drives online behaviour to create measurable value for clients, including Diesel, Hackett, RAC and Butlins. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

For further information contact:
Sharon Entwistle / Donna Amato for Design UK
+44 (0) 20 7067 0623 / 0605
sentwistle /

Andy Farmer
Business Development Director
Design UK
020 7292 2731

Published on: 12:00AM on 24th May 2005