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As part of its commitment to helping brands of all shapes and sizes understand What’s Next, global marketing and technology agency LBi is launching Reach Out, in association with Lithium Technologies. The free half-day event aims to help UK charities understand how to best harness digital channels to drive donations.

At Reach Out, LBi, Lithium and other major players in the digital sector will help charities and not-for-profit organisations understand more about digital marketing, whilst offering practical tips and advice on how to use the latest technologies to generate income.

The event, which will take place at LBi’s Brick Lane offices on the afternoon of Thursday March 7th, will feature presentations from LBi and its industry partners Lithium, Google, Oracle and Facebook on topics including creativity, mobile, social business design, customer experience, PPC and analytics.

Attendees to the event will also have the opportunity to ask questions and share their digital dilemmas with the panel of experts in a dedicated Q&A Clinic. This will be followed by drinks and networking.

Speakers at the event will include:

• Marcus Mustafa – Global Head of User Experience at LBi
• Ilicco Elia – Head of Mobile at LBi
• John Monks – Head of Social Business Design at LBi
• Prelini Udayan-Chiechi - Director, EMEA Marketing at Lithium Technologies
• Gregory Lecointe – Principal Sales Consultant at Oracle
• Ed Couchman – Sales Manager UK at Facebook
• Gilli Goodman – Agency Product Specialist at Google

The session will be hosted by Gareth Jones, Global Brand and Marketing Director at LBi and Tom Burrell, Global CRM Director at LBi.

Charities who are interested in attending the event should contact reachout@lbi.com

Tom Burrell – Global CRM Director at LBi, said: “We work with major commercial brands like Virgin Atlantic Airways, Lloyds TSB and E.ON to deliver transformational digital strategies, so it’s great to share some of our expertise with charities and not-for-profit organisations. The digital space is a natural place for charities to engage with prospective donors and campaigners, and hopefully Reach Out will offer some easily-actionable, practical ways for them to generate ongoing donations from digital marketing.”

Prelini Udayan-Chiechi - Director, EMEA Marketing at Lithium Technologies, said: “Lithium’s social solutions help the world’s most iconic brands build vibrant online communities to deliver social media ROI and operational benefits. We are delighted to be partnering with LBi on Reach Out to enable charities to reap the benefits of identifying and building a passionate online community of their greatest advocates.”

Published on: 4:03PM on 18th February 2013