21 February 2013, London -- Econsultancy today published Pinterest for Business, a practical, instructional guide to best practice on the visually driven social network. The guide aims to help brands and businesses determine a strategy and tactics for using Pinterest to support customers, extend marketing campaigns, generate web traffic, boost overall awareness, and grow revenues.

A recent Pew Research Center survey* revealed that Pinterest usage is up from 12% of American internet users in August 2012 to 15% just six months later (67% of American internet users are on Facebook, 16% are on Twitter). More importantly, data also suggests that for many brands, Pinterest is doing a better job of driving leads and delivering sales.

Matt Owen, author of Pinterest for Business, said: “Pinterest is an ideal platform for many industries, and retailers such as Zara and Abertcrombie & Fitch are currently making good use of it."

“I see particular opportunities for the travel sector (corporate and personal) to benefit immensely from Pinterest, given the platform’s ability to encompass an entire user journey in a readily accessible format. This, connected to a genuinely excellent mobile experience, means that it has huge potential."

“As far as brands that can tie in existing user data then I’d keep an eye on the auto industry, and certainly entertainment media who don’t seem to be making the most of the format just yet.”

But while Pinterest itself has great user experience, there are still some challenges for marketers in tracking Pinterest’s performance. Owen continues, “Marketers have been waiting for Pinterest to deliver tracking and analytics within the platform for quite some time. For those interested in taking matters into their own hands, and learning about the current crop of third-party pinalytics tools, this guide will serve as a roadmap, as well as show business and brand best practice examples.”

With step-by-step instruction and real life examples, Econsultancy’s Pinterest for Business guide is a starting place in order to take advantage of community and engagement on Pinterest for business and brand awareness.

The guide covers:

--Creating content for Pinterest
--Creating an active Pinterest community
--Measurement and ROI
--Case studies from Diesel, Zara, GE (B2B), Abercrombie & Fitch and more

Get this guide:

The Pinterest for Business Best Practice Guide is available for Econsultancy subscribers to download here:


The report is available to Econsultancy subscribers (Silver subscription and above), or on a pay-per-view basis.

For more information about this report, contact:
Ryan Sommer, Content Marketing Executive, Econsultancy
ryan.sommer AT econsultancy.com
+44 (0) 207 269 1450

For a well-rounded social media strategy incorporating both Pinterest and Twitter check out: http://econsultancy.com/uk/reports/twitter-for-business

About Econsultancy
Econsultancy helps clients achieve digital marketing and ecommerce excellence through access to intelligence and capabilities development resources. These include premium subscriptions, research, training and elearning, consulting and events. Founded in 1999 and with over 190,000 registered users worldwide, Econsultancy is a leading authority in its field. Every day, it enables clients to make better decisions, find the best suppliers, look smart in meetings and accelerate the growth of their organisations through digital.
Web: http://econsultancy.com
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*Source: http://pewinternet.org/Reports/2013/Social-media-users/The-State-of-Social-Media-Users/Overview.aspx

Published on: 10:00AM on 21st February 2013