Diet Chef, the UK’s largest delivered diet company, is planning to improve communication with its online users by investing in behavioural email. The company that delivers hampers of calorie counted healthy dishes straight to your door will be running a series of behavioural emails focusing on building rapport with new site users and targeting users abandoning an online transaction. The company aims to improve conversion and increase online sales.

The behavioural email campaign will be implemented by RedEye, the specialist in email and website optimisation.

Mike Smith, Head of Ecommerce at Diet Chef said, “Our brand is all about making dieting easy with great tasting food delivered to your door. As a rapidly growing ecommerce business, email marketing plays an important role in keeping in touch with customers so we can help them achieve their dieting goals. We also have huge opportunity in converting web visitors with an interest in our brand to sales through more relevant email communication.

“RedEye’s expertise in producing email campaigns based on the data we collect from online user behaviour is exactly what we were looking for in an email marketing supplier. Offering more than just software, RedEye has already provided real insight into how we should be communicating with our customers via email. We are very excited to see the effect of the first campaigns we will be running.”

Katie Traynier, Head of Marketing at RedEye said, “We are delighted to be working with Diet Chef. The company provides a great service, and one that is quite unique in the industry. Already achieving significant growth year on year, it’s not surprising that the company really understands the importance of using data to improve the effectiveness of marketing communication. We are very much looking forward to helping Diet Chef grow its business further through targeted email marketing.”

Published on: 9:46AM on 28th February 2013