San Mateo, Calif. 6th March 2013 — BrightEdge, the global leader in enterprise SEO, has today released its latest innovation, Content Optimizer.

This product integration of BrightEdge with Adobe Experience Manager, helps content authors optimize new content for search rankings, traffic and conversions ‘out of the gate’ as new content is authored.

BrightEdge Content Optimizer bridges the search and content marketing gap and is being showcased live at the Adobe Summit today with customers Travelocity and Adobe

In a recent Search Marketing Survey* over two-thirds of marketers recognized the growing importance in embedding SEO recommendations in their CMS. Currently only 5% of pages are optimized due to the SEO-content silo.

Key features of BrightEdge Content Optimizer allow marketers to

• Optimize while authoring content
• Enable content writers within their workflow
• Monitor usage and look out for patterns such as SEO error distribution
• Seek low hanging fruit - re-visit templates and policies to reduce errors

“BrightEdge Content Optimizer will help us achieve key business goals faster and streamline team coordination in a scalable way.” Citrix

BrightEdge Content Optimizer is built right in to the Adobe CQ CMS and offers content authors with recommendations to increase the search performance of their pages for over 4500 brands that leverage the BrightEdge S3 platform for SEO management.

Travelocity Content Optimizer: 67% Boost In SEO Compliance drives traffic & revenue

Travelocity, is one of the largest online travel agencies in the world and a global leader in travel marketing. Within days of deploying the new BrightEdge Content Optimizer, Travelocity was able to immediately fix 67% of SEO errors detected by the new plug-in for CQ to drive more traffic and revenue.

In addition, Travelocity realized significant time savings, greater search and content team alignment, and faster website policy adoption.

David McCarty, Manager of CMS, Travelocity comments “This is big. Now we can optimize 100% of our landing pages for
organic search performance and drive more revenue on day one”.

About BrightEdge

BrightEdge is the global leader in enterprise SEO, helping more than 4,500 of the world's largest brands stay ahead in the rapidly evolving Internet landscape. That list includes seven of the ten largest retailers, eight of the ten top digital agencies, hospitality leaders such as Marriott, as well as technology and social titans including Facebook, Twitter, Microsoft, VMWare and Symantec.

BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social networks across the globe in a measurable, predictable way. BrightEdge is based in San Mateo, CA with offices in New York City and London.

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About Travelocity

Travelocity, a subsidiary of Sabre Holdings Corporation, is one of the largest online travel agencies in the world and a global leader in travel marketing. Travelocity is committed to being the traveler’s champion with its customer-driven focus, backed by 24/7 live phone support, competitive prices, and powerful shopping technology.

Published on: 11:00AM on 6th March 2013