Locayta chosen to drive ecommerce functionality for worldwide hospitality and retail sector

London, England – 12th March 2013 – MICROS, the leading provider of technology for the retail and hospitality industries, has today announced a new partnership with technology innovators Locayta.

Locayta’s online search and merchandising suite, Freestyle Merchandising®, will be integrated with the MICROS Commerce Platform to enhance their offering to clients across EMEA.

The aim is to deploy intelligent merchandising and search strategies across MICROS’s ecommerce portfolio. Freestyle Merchandising has been shown to increase average order values, conversion rates and sales revenue by up to 56% for Locayta’s clients.

Those clients include the likes of Tesco Clothing, Superdry, boohoo.com, Paperchase, The British Museum Company and Nicole Farhi – all of whom have made Locayta their provider of choice to develop intelligent online merchandising strategies.

MICROS will integrate the technology to its international, multi-site multi-channel ecommerce solution to optimise performance, improve customer service and increase the bottom line.

Freestyle Merchandising offers the ability to control every aspect of online search and merchandising strategies via a suite of more than 20 powerful applications. The technology’s capabilities includes the ability to drive sophisticated visual merchandising, deliver intelligent search functionality, control display advertising and brand adjacency, deploy mobile friendly sites and respond intelligently to the behaviour of individual users in real time.

The result is optimised product placement, recommendations and merchandising across ecommerce sites, delivering streamlined user journeys for the customer and optimised sales performance for the merchant.

MICROS will make this new technology available to its client base to assist them in driving online merchandising performance, profitability and customer loyalty.

Both companies are enthusiastic about the potential this new strategic partnership holds for MICROS’s clients, as Richard Webster, VP Ecommerce EAME, MICROS explained today. “Securing online sales is critical for today’s retailers. MICROS Commerce Suite already offers market leading international and multi-site functionality and now is further enhanced to personalise the experience and boost conversion rates.”

André Brown, Founder and CEO of Locayta, agrees. “Our work at Locayta is all about maximising online business potential whilst also developing the customer experience to be faster, slicker and more personal. We have developed Freestyle Merchandising as the first SaaS suite that can control every search and merchandising discipline via one user friendly dashboard. Not only do clients tell us that they have experienced tangible revenue growth after implementing Freestyle Merchandising, they have also benefited from the ability to streamline back end operations, saving countless man-hours through the ability to deliver automatically once configured.”

. More information about the system can be found at www.locayta.com.



MICROS, is a global leader in technology solutions for retailers that allow them to trade anywhere and everywhere, offering a seamless cross-channel experience to their customers. MICROS cross-channel platform provides the functionality that allows retailers to successfully engage their customers - a true end to end global retail solution suite. Our services include platform implementation and integration, strategic business consulting, design services including creative and user experience, hosting, and managed services.

Nearly 2000 retailers around the world rely on MICROS to strengthen their businesses and deliver results across all consumer touchpoints: store, web, direct and mobile. MICROS retail solutions are installed in over 60,000 stores in 30 countries, while analytic solutions process data at a corporate level for an additional 100,000 store


About Locayta

Locayta is an industry leading provider of online merchandising solutions that enable retailers to define every aspect of their online search and merchandising strategy within a single system. The company was co-founded in 2002 by CEO André Brown, an expert in bringing new technologies to market, being one of the original team who introduced Adobe Acrobat to the UK.

Locayta has developed Freestyle Merchandising in response to the merchandising limitations imposed by many e-commerce systems. Freestyle Merchandising gives retailers fully configurable control over how products are prioritised, sequenced and promoted in conjunction with user preferences and behaviour.

Supporting hundreds of retailing clients internationally, Locayta's Software as a Service technology has been proven to improve online sales by an average of 19% and by as much as 56% in some cases. Clients including Tesco Clothing, Superdry, Boohoo and Prezzybox have reported a consistent correlation between the implementation of Locayta Freestyle Merchandising and an increase in conversions rates and sales revenue.


For more information contact:
Amy Hatton
07855 333 630

Published on: 9:30AM on 12th March 2013