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24th May 2005. Today, CNET.co.uk (www.cnet.co.uk), an interactive personal technology website for consumers, launches in the UK with a broadside challenge to publishers in consumer technology. The new website is focused on helping people understand, buy and use personal technology to enhance and enrich their lives. This is the first major launch into the consumer space for CNET Networks UK, which is part of CNET Networks Inc, a leading global media company.
Tom Bureau, managing director of CNET Networks UK said, “This is a big move into the consumer market for us, and we are excited about the opportunity. We feel there is a real gap for a quality, comprehensive and independent online resource for consumers in personal technology. Whilst there are good print publishers in this space, we haven’t seen anyone using online to its full capability and CNET.co.uk is perfectly positioned to take advantage of this medium.”
The UK website is a rich resource for technology consumers, with a dedicated editorial team based in the UK. It provides new product reviews, how-to guides; original streaming video reviews and features; news; a gadget blog; and price comparison. Additionally, the site shows consumers how to realise the potential of products that they already own with features such as “Weekend Project”, “Three I Can’t Live Without”, “Insider Secrets” and “Tech Nightmares”, and strongly promotes interactivity through user generated feedback and reviews.
Michael Parsons, editor of CNET.co.uk commented, “Digital technology has brought consumers fantastic innovation, choice – and with it confusion. The convergence of technology allows you to display photos on your iPod, and send emails and photos from your mobile phone, while gaming devices like the Play Station Portable are bringing blockbuster movies to the palm of your hand. With products launching daily and so much technical information to absorb, there is a definite need for an independent, objective resource for consumers so that they can make the right buying decisions and maximise the potential of what they already own.”
CNET.co.uk launches with commercial agreements with UK vendors including leading brands such as BT and Apple, and top online retailers Amazon.co.uk, Misco and MacWarehouse (part of Dixons Stores Group plc). An online promotion with BlackBerry®, the leading wireless communications solution, gives readers the opportunity to win a Vodafone BlackBerry 7100v by registering with the site.
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For further information please contact:
Lorette Nettar, PR, CNET Networks UK - 07968 521 684 - firstname.lastname@example.org
Helen Cooke, Marketing Manager, CNET Networks UK - 07970 403 061 - email@example.com
CNET.co.uk, a property of CNET Networks UK, is a new interactive website dedicated to helping people understand, buy and use personal technology. The site’s editorial staff continuously reviews products providing expert and unbiased advice on what to buy. The site also offers how-to features; streaming video reviews and features; consumer technology news; a gadget blog; user feedback & reviews and price comparison across 20,000 plus products.
About CNET Networks
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET, www.cnetnetworks.com), a leading interactive publishing company headquartered in the US, with offices in 12 countries globally. The UK office was established in 2003. CNET Networks UK focuses on the business technology and personal technology categories through four UK-focused websites: Builder UK (www.uk.builder.com), silicon.com (www.silicon.com), ZDNet UK (www.zdnet.co.uk), and the newly launched CNET.co.uk (www.cnet.co.uk). CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct; and events through European Technology Forum.
Published on: 12:00AM on 24th May 2005