London – March 21, 2013 – ActiveStandards, the leading Website Quality Management (WQM) platform, today announced the launch of a new API to facilitate integration with Content Management Systems (CMS).

This has been developed in response to a growing demand from clients and partners seeking to integrate ActiveStandards directly into their CMS, in order to improve workflow. Users will be able to check content against the ActiveStandards library of quality and compliance checkpoints directly from within their CMS, making it easier to ensure content quality is right first time.

The ActiveStandards API is designed to speed integrations, by providing a robust, consistent and well-supported interface, and also to foster innovation and creativity, by giving clients and developers flexibility over how they integrate ActiveStandards within their web operations management. The API provides the necessary level of flexibility, coupled with a high degree of customisation, enabling clients and partners to build apps which suit their specific business needs.

ActiveStandards has also launched a development programme with selected CMS and digital agency partners, to support them in integrating ActiveStandards within their web operations management solutions and enabling their clients to benefit from the improved outcomes.

Simon Lande, CEO, ActiveStandards, said, “We realise that ActiveStandards is just one part of an increasingly sophisticated digital marketing ecosystem and we want to make it easier for our clients and partners to get full and flexible access to all the data they need, in order to support their global digital platform production. The CMS integration API is just the first in a range of API packages planned to open access to components of the ActiveStandards service, with more to follow soon.”

Justin Cooke, CEO/UK, Possible, says: “One of the biggest challenges our global clients face today is in successfully implementing and managing marketing programs across multiple technology systems across multiple markets, product and service areas on a multitude of different devices. We believe that the ActiveStandards API helps our clients reduce costs and speed to market by empowering their teams with the tools they need to create high quality and consistent user experiences.”
For more information on the ActiveStandards CMS Integration API, visit

**About ActiveStandards**

ActiveStandards is the leading Website Quality Management (WQM) platform, used by more global organisations than any other solution.
ActiveStandards’ powerful yet easy-to-use online dashboard transforms how marketing and technical teams work together to optimize the quality and compliance of their web properties and drive business growth. Our proven technology, supported by a team of web quality and compliance experts, helps enterprise, mid-market companies and government organisations streamline the governance of their digital properties, reduce operational costs, and have trust and confidence in their web content wherever it is being used. With offices in Europe, USA, India and South Africa, ActiveStandards has a rapidly growing international client base across all industry sectors, and supports the daily web management programs for some of the largest brands in the world. Clients include Unilever, Shell, CSC, HP, Canon and many more. | USA +1 646 459 4230 | Europe +44 (0)20 7019 4700

Published on: 4:00PM on 21st March 2013